via press release:
HGTV OPENS DOORS TO 2011 HGTV DREAM HOME WITH
TOURNAMENT OF ROSES® PARADE FLOAT
Knoxville, Tenn. [For Immediate Release – October 8, 2010] Long known for its live broadcast of America’s premier New Year’s Day parade, HGTV will join this year’s list of participants in the 122nd Tournament of Roses Parade with its own float, a replica of the HGTV Dream Home 2011. Celebrating 15 years of making dreams come true with its HGTV Dream Home Giveaway, the network will highlight the 2011 HGTV Dream Home in a magnificent, mobile floral display in Pasadena. The completed float will make its debut during HGTV’s live, commercial-free coverage of the parade on Saturday, January 1, 2011 at 11 a.m. ET/8 a.m. PT. In addition, the network will air a half-hour special, The Building of the HGTV Dream Home Float (w.t.), immediately preceding the parade.
This year’s Rose Parade theme of ‘Building Dreams, Friendships and Memories’ exemplifies the spirit of the HGTV Dream Home. “The HGTV Dream Home float is an exciting addition to this year’s parade,” said Jim Samples, HGTV president. “Fans on the street as well as viewers at home will enjoy this unique representation of the eagerly-anticipated home located in Spruce Peak at Vermont’s Stowe Mountain Resort.”
The float reflects the rustic appeal of the actual 2011 HGTV Dream Home and features Stowe-area attractions including, rolling hills, winding roads and ski slopes punctuated by snow-tipped evergreens. Vibrant autumn leaves and a real water stream for fishing and canoeing also are included on the spectacular float.
HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination, which attracts an average of more than 4 million unique visitors per month.