TV Ratings Friday: CSI: NY Tops Night; Blue Bloods Still Strong; Good Guys Up, But… + Smallville, Supernatural

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October 9th, 2010

Rating/Share: Adults 18-49 1.6/6 1.4/5 1.2/4 1.0/4 0.9/3
Total Viewers (million) 9.02 5.76 3.98 2.33 2.67

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CBS won the night with adults 18-49 and viewers as CSI: NY led the night with a 1.9 adults 18-49 rating to go along with its 9.87 million viewers.  Blue Bloods was down, but not out with a 1.8 adults 18-49 rating and just over 11 million viewers.

Fueled by Dateline, NBC was second on the night with adults 18-49 despite another 1.0 (same as last week) with adults 18-49 for Outlaw.

CW was third, ahead of ABC and Fox with Smallville and Supernatural each pulling a 1.0 rating with adults 18-49.  Smallville had 2.374 million viewers and Supernatural had 2.284 million.  Supernatural was behind Fox's Good Guys' 2.37 million, but Supernatural won  where it mattered (with adults 18-49) as Fox's Good Guys' could muster only a 0.8 rating.  That is up .1 from last week's 0.7 though.

Medium had a 1.2 rating with adults 18-49 and 6.1 million viewers.

Overnight broadcast primetime ratings for Friday, October 8, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline NBC 1.5/6 6.49
CBS Medium 1.2/5 6.10
CW Smallville 1.0/4 2.37
ABC Modern Family (R) 1.0/4 3.89
FOX House (R) 0.9/4 2.97
8:30 ABC The Middle (R) 0.9/3 3.03
9:00 CBS CSI: NY 1.9/6 9.87
NBC Dateline NBC 1.7/6 6.56
CW Supernatural 1.0/3 2.28
ABC No Ordinary Family (R) 0.9/3 3.04
FOX The Good Guys 0.8/3 2.37
10:00 CBS Blue Bloods 1.8/6 11.09
ABC 20/20 1.8/6 5.43
NBC Outlaw 1.0/3 4.23

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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