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Cable News Ratings for Friday, October 8, 2010

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October 11th, 2010

Live + Same Day Cable News Daily Ratings for October 8, 2010

P2+ Total Day
FNC – 1,201,000 viewers
CNN – 362,000 viewers
MSNBC – 404,000 viewers
CNBC – 185,000 viewers
HLN - 228,000 viewers

P2+ Prime Time
FNC – 2,178,000 viewers
CNN – 417,000 viewers
MSNBC –719,000 viewers
CNBC – 211,000 viewers
HLN - 344,000 viewers

25-54 Total Day
FNC –311,000 viewers
CNN –112,000 viewers
MSNBC – 145,000 viewers
CNBC – 54,000 viewers
HLN – 93,000 viewers

25-54 Prime Time
FNC – 494,000 viewers
CNN – 132,000 viewers
MSNBC –221,000 viewers
CNBC – 77,000 viewers
HLN – 100,000 viewers

35-64 Total Day
FNC – 564,000 viewers
CNN – 151,000 viewers
MSNBC – 194,000 viewers
CNBC – 103,000 viewers
HLN – 131,000 viewers

35-64 Prime Time
FNC – 989,000 viewers
CNN – 192,000 viewers
MSNBC –317,000 viewers
CNBC – 108,000 viewers
HLN –165,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,020,000 viewers (391,000) (577,000)
American Morning- 319,000 viewers (137,000) (143,000)
Morning Joe- 360,000 viewers (117,000) (216,000)
Squawk Box- 174,000 viewers (59,000) (130,000)
Morning Express w/ Meade- 322,000 viewers (175,000) (231,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,803,000 viewers (435,000) (774,000)
Situation Room—518,000 viewers (146,000) (226,000)
Hardball w/ C. Matthews – 533,000 viewers (132,000) (187,000)
Fast Money – 218,000 viewers (a scratch with 41,000) (107,000)
CNBC Options Action —177,000 viewers (a scratch with 33,000) (81,000)
Showbiz Tonight — a scratch with 117,000 viewers (a scratch with 50,000) (53,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,778,000 viewers (354,000) (704,000)
Situation Room—367,000 viewers (102,000) (131,000)
Ed Show —661,000 viewers (189,000) (291,000)
Mad Money — a scratch w/ 114,000 viewers (a scratch w/35,000) (64,000)
Prime News – 176,000 viewers (54,000) (107,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,689,000 viewers (340,000) (760,000)
John King USA – 418,000 viewers (131,000) (180,000)
Hardball w/ C. Matthews – 595,000 viewers (163,000) (307,000)
Kudlow Report– 148,000 viewers (a scratch w/37,000) (68,000)
Issues - 506,000 viewers (154,000) (270,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,981,000 viewers (677,000) (1,383,000)
Parker Spitzer –389,000 viewers (106,000) (152,000)
Countdown w/ K. Olbermann – 876,000 viewers (236,000) (362,000)
The Apprentice – 188,000 viewers (102,000) (75,000)
Nancy Grace – 452,000 viewers (131,000) (227,000)

9 PM - P2+ (25-54) (35-64)
Hannity–1,910,000 viewers (442,000) (848,000)
Larry King Live —437,000 viewers (108,000) (207,000)
Rachel Maddow Show —903,000 viewers (235,000) (391,000)
Bio: Harley Davidson – 191,000 viewers (a scratch w/51,000) (121,000)
Joy Behar – 325,000 viewers (83,000) (151,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,633,000 viewers (361,000) (735,000)
Anderson Cooper 360 — 425,000 viewers (181,000) (217,000)
MSNBC Investigates – 376,000 viewers (193,000) (195,000)
American Greed – 255,000 viewers (79,000) (129,000)
Nancy Grace –281,000 viewers (91,000) (130,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,384,000 viewers (400,000) (716,000)
Anderson Cooper 360 – 326,000 viewers (125,000) (166,000)
MSNBC Investigates —473,000 viewers (278,000) (274,000)
Mad Money – a scratch w/118,000 viewers (62,000) (92,000)
Showbiz Tonight-- 282,000 viewers (83,000) (124,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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