Premiere week (September 20-26) saw Grey's Anatomy, 90210 and Hawaii Five-0 top our three rankings for additions between Same Day and Live+7 Day DVR viewing.
Grey's Anatomy lead all shows for ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
90210 topped the % ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings. As is typical when they're in first run episodes, CW shows crowded the top of the % increase list.
And after talking to Robert, I have been persuaded to include average viewership increases as well. Formerly, I didn't bother because average viewership doesn't matter except for press releases. But based on the C+3 commercial ratings from premiere week, I am now convinced that none of these Live+7 ratings matter to the advertising revenue of the networks at all, so we'll give the people what they want!
Topping the average viewership increase between Same Day and Live+7 viewing is Hawaii Five-0 which added 3.5 million average viewers after its airdate.
One thing that readers new to Live+7 DVR ratings should note, no matter how much network press releases, or fan sites, would have you believe it, those Live+7 ratings increases will not save your marginally rated favorite shows. In fact, most show's C+3 commercial ratings were below their Live +Same Day program ratings. These Live+7 Day DVR ratings are primarily for PR purposes and Networks' Jedi Mind Tricks, they mean nothing to the advertising revenue for the different shows.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing |
| 1 | Grey'S ANATOMY | ABC | 5.4 | 6.8 | 1.4 | 26% |
| 2 | Modern Family | ABC | 5.1 | 6.4 | 1.3 | 25% |
| 3 | HOUSE | FOX | 4.2 | 5.4 | 1.2 | 29% |
| 4 | Hawaii Five-0 | CBS | 3.9 | 5.0 | 1.1 | 28% |
| 5 | Big Bang Theory, THE | CBS | 4.9 | 6.0 | 1.1 | 22% |
| 6 | OFFICE | NBC | 4.4 | 5.5 | 1.1 | 25% |
| 7 | CSI | CBS | 3.4 | 4.4 | 1.0 | 29% |
| 8 | Mentalist, THE | CBS | 3.4 | 4.4 | 1.0 | 29% |
| 9 | GLEE | FOX | 5.6 | 6.6 | 1.0 | 18% |
| 10 | Criminal Minds | CBS | 4.0 | 5.0 | 1.0 | 25% |
| 11 | Private Practice | ABC | 3.3 | 4.3 | 1.0 | 30% |
| 12 | Desperate Housewives | ABC | 4.3 | 5.3 | 1.0 | 23% |
| 13 | EVENT | NBC | 3.6 | 4.6 | 1.0 | 28% |
| 14 | NCIS | CBS | 4.0 | 4.9 | 0.9 | 23% |
| 15 | PARENTHOOD | NBC | 2.5 | 3.4 | 0.9 | 36% |
| 16 | BONES | FOX | 2.7 | 3.6 | 0.9 | 33% |
| 17 | FRINGE | FOX | 2.2 | 3.1 | 0.9 | 41% |
| 18 | How I Met Your Mother | CBS | 3.6 | 4.4 | 0.8 | 22% |
| 19 | Two and a Half Men | CBS | 4.9 | 5.7 | 0.8 | 16% |
| 20 | CASTLE | ABC | 2.7 | 3.5 | 0.8 | 30% |
| 21 | Family Guy | FOX | 4.5 | 5.3 | 0.8 | 18% |
| 22 | SURVIVOR: NICARAGUA | CBS | 4.0 | 4.7 | 0.7 | 18% |
| 23 | BROTHERS & SISTERS | ABC | 2.9 | 3.6 | 0.7 | 24% |
| 24 | NCIS: LOS ANGELES | CBS | 3.4 | 4.1 | 0.7 | 21% |
| 25 | HELL'S KITCHEN | FOX | 3.1 | 3.8 | 0.7 | 23% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing |
| 1 | 90210 | CW | 0.9 | 1.3 | 0.4 | 44% |
| 2 | FRINGE | FOX | 2.2 | 3.1 | 0.9 | 41% |
| 3 | Gossip Girl-MON | CW | 1.0 | 1.4 | 0.4 | 40% |
| 4 | PARENTHOOD | NBC | 2.5 | 3.4 | 0.9 | 36% |
| 5 | BONES | FOX | 2.7 | 3.6 | 0.9 | 33% |
| 6 | One Tree Hill | CW | 0.9 | 1.2 | 0.3 | 33% |
| 7 | Good Guys | FOX | 0.9 | 1.2 | 0.3 | 33% |
| 8 | COMMUNITY | NBC | 2.2 | 2.9 | 0.7 | 32% |
| 9 | LONE STAR | FOX | 1.3 | 1.7 | 0.4 | 31% |
| 10 | AMERICA'S Top Model-9 | CW | 1.3 | 1.7 | 0.4 | 31% |
| 11 | Smallville | CW | 1.3 | 1.7 | 0.4 | 31% |
| 12 | Private Practice | ABC | 3.3 | 4.3 | 1.0 | 30% |
| 13 | CHUCK | NBC | 2.0 | 2.6 | 0.6 | 30% |
| 14 | CSI: NY | CBS | 2.0 | 2.6 | 0.6 | 30% |
| 15 | CASTLE | ABC | 2.7 | 3.5 | 0.8 | 30% |
| 16 | CSI | CBS | 3.4 | 4.4 | 1.0 | 29% |
| 17 | Mentalist, THE | CBS | 3.4 | 4.4 | 1.0 | 29% |
| 18 | Apprentice 10 | NBC | 1.4 | 1.8 | 0.4 | 29% |
| 19 | MEDIUM | CBS | 1.4 | 1.8 | 0.4 | 29% |
| 20 | Life Unexpected | CW | 0.7 | 0.9 | 0.2 | 29% |
| 21 | HOUSE | FOX | 4.2 | 5.4 | 1.2 | 29% |
| 22 | Hawaii Five-0 | CBS | 3.9 | 5.0 | 1.1 | 28% |
| 23 | EVENT | NBC | 3.6 | 4.6 | 1.0 | 28% |
| 24 | Outlaw | NBC | 1.1 | 1.4 | 0.3 | 27% |
| 25 | 30 Rock | NBC | 2.6 | 3.3 | 0.7 | 27% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Viewership Increase (000) | Post Airdate % Viewership Increase from DVR Viewing |
| 1 | Hawaii Five-0 | CBS | 14,213 | 17,587 | 3,374 | 24% |
| 2 | Mentalist, THE | CBS | 15,532 | 18,745 | 3,213 | 21% |
| 3 | Grey'S ANATOMY | ABC | 14,375 | 17,321 | 2,946 | 20% |
| 4 | Modern Family | ABC | 12,691 | 15,465 | 2,774 | 22% |
| 5 | HOUSE | FOX | 10,711 | 13,305 | 2,594 | 24% |
| 6 | EVENT | NBC | 10,923 | 13,469 | 2,546 | 23% |
| 7 | CSI | CBS | 14,731 | 17,199 | 2,468 | 17% |
| 8 | Criminal Minds | CBS | 14,166 | 16,600 | 2,434 | 17% |
| 9 | NCIS | CBS | 19,425 | 21,733 | 2,308 | 12% |
| 10 | CASTLE | ABC | 10,729 | 12,998 | 2,269 | 21% |
| 11 | Big Bang Theory, THE | CBS | 14,060 | 16,328 | 2,268 | 16% |
| 12 | GLEE | FOX | 12,485 | 14,733 | 2,248 | 18% |
| 13 | Blue Bloods | CBS | 13,022 | 15,246 | 2,224 | 17% |
| 14 | Desperate Housewives | ABC | 13,060 | 15,162 | 2,102 | 16% |
| 15 | BONES | FOX | 9,906 | 11,982 | 2,076 | 21% |
| 16 | FRINGE | FOX | 5,764 | 7,837 | 2,073 | 36% |
| 17 | Private Practice | ABC | 8,871 | 10,941 | 2,070 | 23% |
| 18 | OFFICE | NBC | 8,495 | 10,498 | 2,003 | 24% |
| 19 | PARENTHOOD | NBC | 5,858 | 7,824 | 1,966 | 34% |
| 20 | NCIS: LOS ANGELES | CBS | 15,780 | 17,717 | 1,937 | 12% |
| 21 | Two and a Half Men | CBS | 14,649 | 16,579 | 1,930 | 13% |
| 22 | Defenders, THE | CBS | 12,194 | 13,971 | 1,777 | 15% |
| 23 | Detroit 1-8-7 | ABC | 9,371 | 11,032 | 1,661 | 18% |
| 24 | CSI: NY | CBS | 10,354 | 12,013 | 1,659 | 16% |
| 25 | CHASE | NBC | 7,368 | 9,010 | 1,642 | 22% |
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Those of you interested in DVR viewing numbers might enjoy:
When Do DVR’d Shows Get Watched? Same Night or After?
Doing My Part To Combat DVR Misinformation
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
