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Live+7 DVR Ratings: Grey’s Anatomy, 90210, Hawaii Five-0 Top Premiere Week Rankings

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October 11th, 2010

Premiere week (September 20-26) saw Grey's Anatomy, 90210 and Hawaii Five-0 top our three rankings for additions between Same Day and Live+7 Day DVR viewing.

Grey's Anatomy lead all shows for ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

90210 topped the % ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings. As is typical when they're in first run episodes, CW shows crowded the top of the % increase list.

And after talking to Robert, I have been persuaded to include average viewership increases as well. Formerly, I didn't bother because average viewership doesn't matter except for press releases. But based on the C+3 commercial ratings from premiere week, I am now convinced that none of these Live+7 ratings matter to the advertising revenue of the networks at all, so we'll give the people what they want!

Topping the average viewership increase between Same Day and Live+7 viewing is Hawaii Five-0 which added 3.5 million average viewers after its airdate.

One thing that readers new to Live+7 DVR ratings should note, no matter how much network press releases, or fan sites, would have you believe it, those Live+7 ratings increases will not save your marginally rated favorite shows. In fact, most show's C+3 commercial ratings were below their Live +Same Day program ratings. These Live+7 Day DVR ratings are primarily for PR purposes and Networks' Jedi Mind Tricks, they mean nothing to the advertising revenue for the different shows.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 20-26):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing
1 GREY'S ANATOMY ABC 5.4 6.8 1.4 26%
2 Modern Family ABC 5.1 6.4 1.3 25%
3 HOUSE FOX 4.2 5.4 1.2 29%
4 Hawaii Five-0 CBS 3.9 5.0 1.1 28%
5 Big Bang Theory, THE CBS 4.9 6.0 1.1 22%
6 OFFICE NBC 4.4 5.5 1.1 25%
7 CSI CBS 3.4 4.4 1.0 29%
8 Mentalist, THE CBS 3.4 4.4 1.0 29%
9 Glee FOX 5.6 6.6 1.0 18%
10 Criminal Minds CBS 4.0 5.0 1.0 25%
11 Private Practice ABC 3.3 4.3 1.0 30%
12 Desperate Housewives ABC 4.3 5.3 1.0 23%
13 EVENT NBC 3.6 4.6 1.0 28%
14 NCIS CBS 4.0 4.9 0.9 23%
15 PARENTHOOD NBC 2.5 3.4 0.9 36%
16 BONES FOX 2.7 3.6 0.9 33%
17 Fringe FOX 2.2 3.1 0.9 41%
18 How I Met Your Mother CBS 3.6 4.4 0.8 22%
19 Two and a Half Men CBS 4.9 5.7 0.8 16%
20 Castle ABC 2.7 3.5 0.8 30%
21 Family Guy FOX 4.5 5.3 0.8 18%
22 SURVIVOR: NICARAGUA CBS 4.0 4.7 0.7 18%
23 BROTHERS & SISTERS ABC 2.9 3.6 0.7 24%
24 NCIS: LOS ANGELES CBS 3.4 4.1 0.7 21%
25 HELL'S KITCHEN FOX 3.1 3.8 0.7 23%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 20-26):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing
1 90210 CW 0.9 1.3 0.4 44%
2 Fringe FOX 2.2 3.1 0.9 41%
3 Gossip Girl-MON CW 1.0 1.4 0.4 40%
4 PARENTHOOD NBC 2.5 3.4 0.9 36%
5 BONES FOX 2.7 3.6 0.9 33%
6 One Tree Hill CW 0.9 1.2 0.3 33%
7 Good Guys FOX 0.9 1.2 0.3 33%
8 COMMUNITY NBC 2.2 2.9 0.7 32%
9 LONE STAR FOX 1.3 1.7 0.4 31%
10 AMERICA'S Top Model-9 CW 1.3 1.7 0.4 31%
11 Smallville CW 1.3 1.7 0.4 31%
12 Private Practice ABC 3.3 4.3 1.0 30%
13 CHUCK NBC 2.0 2.6 0.6 30%
14 CSI: NY CBS 2.0 2.6 0.6 30%
15 Castle ABC 2.7 3.5 0.8 30%
16 CSI CBS 3.4 4.4 1.0 29%
17 Mentalist, THE CBS 3.4 4.4 1.0 29%
18 APPRENTICE 10 NBC 1.4 1.8 0.4 29%
19 MEDIUM CBS 1.4 1.8 0.4 29%
20 Life Unexpected CW 0.7 0.9 0.2 29%
21 HOUSE FOX 4.2 5.4 1.2 29%
22 Hawaii Five-0 CBS 3.9 5.0 1.1 28%
23 EVENT NBC 3.6 4.6 1.0 28%
24 OUTLAW NBC 1.1 1.4 0.3 27%
25 30 ROCK NBC 2.6 3.3 0.7 27%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 20-26):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Viewership Increase (000) Post Airdate % Viewership Increase from DVR Viewing
1 Hawaii Five-0 CBS 14,213 17,587 3,374 24%
2 Mentalist, THE CBS 15,532 18,745 3,213 21%
3 GREY'S ANATOMY ABC 14,375 17,321 2,946 20%
4 Modern Family ABC 12,691 15,465 2,774 22%
5 HOUSE FOX 10,711 13,305 2,594 24%
6 EVENT NBC 10,923 13,469 2,546 23%
7 CSI CBS 14,731 17,199 2,468 17%
8 Criminal Minds CBS 14,166 16,600 2,434 17%
9 NCIS CBS 19,425 21,733 2,308 12%
10 Castle ABC 10,729 12,998 2,269 21%
11 Big Bang Theory, THE CBS 14,060 16,328 2,268 16%
12 Glee FOX 12,485 14,733 2,248 18%
13 Blue Bloods CBS 13,022 15,246 2,224 17%
14 Desperate Housewives ABC 13,060 15,162 2,102 16%
15 BONES FOX 9,906 11,982 2,076 21%
16 Fringe FOX 5,764 7,837 2,073 36%
17 Private Practice ABC 8,871 10,941 2,070 23%
18 OFFICE NBC 8,495 10,498 2,003 24%
19 PARENTHOOD NBC 5,858 7,824 1,966 34%
20 NCIS: LOS ANGELES CBS 15,780 17,717 1,937 12%
21 Two and a Half Men CBS 14,649 16,579 1,930 13%
22 DEFENDERS, THE CBS 12,194 13,971 1,777 15%
23 Detroit 1-8-7 ABC 9,371 11,032 1,661 18%
24 CSI: NY CBS 10,354 12,013 1,659 16%
25 CHASE NBC 7,368 9,010 1,642 22%

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Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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