Premiere week (September 20-26) saw's , 90210 and top our three rankings for additions between Same Day and Live+7 Day DVR viewing.
's lead all shows for ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
90210 topped the % ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings. As is typical when they're in first run episodes, CW shows crowded the top of the % increase list.
And after talking to Robert, I have been persuaded to include average viewership increases as well. Formerly, I didn't bother because average viewership doesn't matter except for press releases. But based on the C+3 commercial ratings from premiere week, I am now convinced that none of these Live+7 ratings matter to the advertising revenue of the networks at all, so we'll give the people what they want!
Topping the average viewership increase between Same Day and Live+7 viewing is which added 3.5 million average viewers after its airdate.
One thing that readers new to Live+7 DVR ratings should note, no matter how much network press releases, or fan sites, would have you believe it, those Live+7 ratings increases will not save your marginally rated favorite shows. In fact, most show's C+3 commercial ratings were below their Live +Same Day program ratings. These Live+7 Day DVR ratings are primarily for PR purposes and Networks' , they mean nothing to the advertising revenue for the different shows.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
|Rank||Programs||Net||18-49 Live+SD ()||18-49 Live+7 (rating)||Post Airdate 18-49 Ratings Increase||Post Airdate 18-49 Rating Increase from DVR Viewing|
|23||BROTHERS & SISTERS||ABC||2.9||3.6||0.7||24%|
|24||: LOS ANGELES||CBS||3.4||4.1||0.7||21%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
|Rank||Programs||Net||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Post Airdate 18-49 Ratings Increase||Post Airdate 18-49 Rating Increase from DVR Viewing|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 20-26):
|Rank||Programs||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Viewership Increase (000)||Post Airdate % Viewership Increase from DVR Viewing|
|20||: LOS ANGELES||CBS||15,780||17,717||1,937||12%|
Those of you interested in DVR viewing numbers might enjoy:
Doing My Part To Combat DVR Misinformation
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.