Most Shows Have Lower Commercial Ratings Than Program Ratings During Premiere Week

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All but a handful of the top 25 broadcast shows had lower C+3 Day commercial ratings (which measure commercial viewing within 3 days of airdate, and set advertising rates) than Live+Same Day program ratings during the broadcast primetime premiere week (September 20-26).

What that means is that fewer adults 18-49 watched the average commercial minute within 3 days of airdate than watched the average program minute within a day of airdate (the Live+Same Day ratings everybody reports).

Keep that in mind the next time you read networks’ Jedi mind tricks touting their ratings gains from Live+7 day program ratings.

Among the top 25 shows, only Family Guy and The Mentalist had higher C+3 day commercial ratings than Live + Same Day program ratings during premiere week. While CSI and Dancing With The Stars had effectively the same ratings between the two measures.

C+3 commercial ratings also had little effect on the top 25 rankings. Only The Mentalist, CSI and NCIS: Los Angeles moved into the top 25 rankings compared to the Live+Same Day program ratings.

Update: I’ve now compared all broadcast primetime shows for premiere week, and the same trend holds as for the top shows. Most shows C+3 ratings are slightly below their Live+Same Day program ratings. Almost none are above.

Top 25 broadcast primetime shows for adults 18-49 Commercial ratings (C+ 3 Day DVR viewing) (Sept 20-26):

Rank Show Adults 18-49 C+3 Day commercial rating Adults 18-49 Live+SD program rating Change
1 NBC SUNDAY NIGHT FOOTBALL 6.92 7.3 -5%
2 GREY’S ANATOMY 5.11 5.4 -5%
3 GLEE 5.00 5.6 -11%
4 FAMILY GUY 4.73 4.5 5%
5 MODERN FAMILY 4.68 5.1 -8%
6 TWO AND A HALF MEN 4.51 4.9 -8%
7 DANCING WITH THE STARS 4.41 4.4 0%
8 BIG BANG THEORY, THE 4.29 4.9 -12%
9 FOOTBALL NT AMERICA PT 3 4.07 4.1 -1%
10 OFFICE 4.06 4.4 -8%
11 DANCING W/STARS RESULTS 4.01 4.4 -9%
12 HOUSE 4.01 4.2 -5%
13 HAWAII FIVE-0 3.88 3.9 -1%
14 DESPERATE HOUSEWIVES 3.87 4.3 -10%
15 $#*! MY DAD SAYS 3.73 4.0 -7%
16 SIMPSONS 3.67 3.7 -1%
17 CRIMINAL MINDS 3.67 4.0 -8%
18 MIKE & MOLLY 3.67 3.9 -6%
19 NCIS 3.67 4.0 -8%
20 MENTALIST, THE 3.46 3.4 2%
21 CSI 3.40 3.4 0%
22 UNDERCOVER BOSS 3.40 3.8 -11%
23 SURVIVOR: NICARAGUA 3.31 4.0 -17%
24 HOW I MET YOUR MOTHER 3.30 3.6 -8%
25 NCIS: LOS ANGELES 3.30 3.4 -3%


Compare those with the top 25 rankings for Live+Same Day DVR PROGRAM ratings from the same week:

Rank Shows R=Repeat S=Special P=Premiere Net 18-49 Rating 18-49 Viewers
1 NBC SUNDAY NIGHT FOOTBALL NBC 7.3 9,643
2 GLEE P FOX 5.6 7,341
3 GREY’S ANATOMY P ABC 5.4 7,124
4 SUNDAY NIGHT NFL PRE-KICK NBC 5.2 6,877
5 MODERN FAMILY P ABC 5.1 6,709
6 Dancing with the Stars P ABC 5.1 6,660
7 TWO AND A HALF MEN P CBS 4.9 6,410
8 BIG BANG THEORY, THE P CBS 4.9 6,398
9 FAMILY GUY P FOX 4.5 5,930
10 OFFICE P NBC 4.4 5,744
11 DANCING W/STARS RESULTS P ABC 4.4 5,726
12 DESPERATE HOUSEWIVES P ABC 4.3 5,597
13 HOUSE P FOX 4.2 5,539
14 FOOTBALL NT AMERICA PT 3 NBC 4.1 5,338
15 SURVIVOR: NICARAGUA P CBS 4.0 5,312
16 NCIS P CBS 4.0 5,295
17 $#*! MY DAD SAYS P CBS 4.0 5,246
18 CRIMINAL MINDS P CBS 4.0 5,202
19 MIKE & MOLLY P CBS 3.9 5,182
20 HAWAII FIVE-0 P CBS 3.9 5,160
21 UNDERCOVER BOSS P CBS 3.8 4,952
22 AMAZING RACE 17 P CBS 3.8 4,945
23 SIMPSONS P FOX 3.7 4,872
24 HOW I MET YOUR MOTHER P CBS 3.6 4,748
25 EVENT P NBC 3.6 4,743
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