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Cable Net Weekly Ratings: Baseball Is Very, Very Good To TBS

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October 12th, 2010

A packed schedule of the divisional rounds of the Major League Baseball playoffs were very, very good to TBS last week boosting them past ESPN to top both the adults 18-49 ratings (barely), and average viewership (easily) for primetime cable last week. Unfortunately for TBS, two of the first round series were sweeps, so they only got 3 games instead of a possible 5.

Expect ESPN to challenge TBS for adults 18-49 and perhaps viewership in the cuurent week as TBS will have far fewer baseball games as the division series wind down, and the NLCS goes to Fox.

SpongeBob doesn't care who is in the baseball playoffs or how many games they play, as Nickelodeon remained at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of October 4-10, 2010

Network (000s)
TBSC 4,302
ESPN 3,718
USA 2,716
DSNY 2,623
FOXN 2,010
HIST 1,653
NAN 1,530
TOON 1,488
TNT 1,405
MTV 1,302
A&E 1,199
SYFY 1,198
FX 1,079
HGTV 1,076
FOOD 1,013
TLC 1,005
TRU 980
CMDY 945
FAM 943
AMC 924
DISC 876
LIFE 874
SPK 844
MSNB 829
TVLD 825

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
TBSC 1,888
ESPN 1,820
USA 1,048
MTV 830
HIST 750
A&E 626
FX 623
CMDY 605
TNT 546
FOOD 527
SYFY 526
DSNY 523
TLC 516
BRAV 476
DISC 455
TRU 455
NAN 446
SPK 436
BET 433
LIFE 407
FAM 405
EN 402
TOON 391
AMC 389
HGTV 380

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 1,929
TBSC 1,700
DSNY 1,637
NAN 1,484
ESPN 1,384
USA 1,323
ADSM 1,193
TNT 1,184
FOXN 1,120
TOON 1,063
HIST 859
A&E 730
TRU 638
HGTV 637
FOOD 632
MTV 620
DISC 549
FX 547
CMDY 546
SYFY 543
NKJR 536
TVLD 536
LIFE 530
FAM 518
AMC 499

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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