For the Third Consecutive Week in the 2010/2011 Season, TeleFutura Beat Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34 During Broadcast Prime

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

For the Third Consecutive Week in the 2010/2011 Season, TeleFutura Beat Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34 During Broadcast Prime

TeleFutura Highlights – NPM Broadcast Prime Week of 10/04/10

• For the 3rd consecutive week, TeleFutura was the #2 Spanish-language network for the entire week, out-performing Telemundo during broadcast prime among key demographics that included Total Viewers 2+ (TF 832,000 vs. TEL 772,000; +8% Adv.), Adults 18-49 (TF 497,000 vs. TEL 434,000; +15% Adv.) and among Adults 18-34 (TF 305,000 vs. TEL 265,000; +15% Adv.).

• TeleFutura continues to produce more nightly wins over Telemundo in the current 2010/11 Season during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (12 nights vs. 5 nights), Adults 18-49 (17 nights vs. 7 nights) and Adults 18-34 (16 nights vs. 4 nights).

• During its premiere week (Tue-Fri 10p-11p), TeleFutura’s new 10pm award-winning production “India”:

ü Generated 1.1 million Total Viewers 2+, 654,000 Adults 18-49 and 367,000 Adults 18-34.

ü Out-performed Telemundo’s “Alguien Te Mira” in the hour by double-digit margins among Total Viewers 2+ (TF 1.1 million vs. TEL 645,000; +71% Adv.), Adults 18-49 (TF 654,000 vs. TEL 397,000; +65% Adv.) and Adults 18-34 (TF 367,000 vs. TEL 246,000; +49% Adv.).

ü Delivered more Total Viewers 2+, Adults 18-49 and Adults 18-34 than every primetime novela airing on Telemundo this past week.

• For the fifth consecutive weekend, TeleFutura out-delivered Telemundo during broadcast prime, on average, among ALL key demographics, including Total Viewers 2+ (TF 752,000 vs. TEL 639,000; +18% Adv.), Adults 18-49 (TF 468,000 vs. TEL 375,000; +25% Adv.) and Adults 18-34 (TF 308,000 vs. TEL 235,000; +31 Adv.).

ü On Saturday night (October 9, 2010) from 8pm-11pm, TeleFutura aired “Fútbol Liga Mexicana” (Pachuca vs. Unam) and “Cine de las Estrellas: Del Crepúsculo al Amanecer,” delivering more Total Viewers 2+ (TF 536,000 vs. TEL 310,000; +73% Adv.) , Adults 18-49 (TF 360,000 vs. TEL 222,000; +62% Adv.) and Adults 18-34 (TF 230,000 vs. TEL 145,000; +59% Adv.) than Telemundo’s “Fútbol Estelar: Tigres vs. Estudiantes” and “Fútbol Estelar II: Atlas vs. St. Luis”.

ü On Sunday night (October 10, 2010) from 7pm-11pm, TeleFutura’s primetime line-up that included back-to-back movie airings of “Cine de las Estrellas: Daniel el Travieso” and “Cine de las Estrellas Sun 2: El invensible” beat Telemundo’s prime programming, which included a special presentation of “Al Rojo Vivo: Jenni Rivera, La Boda de Año” and “Cine Nuestro: Juan Armenta El Repartriado” among Total Viewers 2+ (TF 913,000 vs. TEL 886,000; +3% Adv.), Adults 18-49 (TF 549,000 vs. TEL 490,000; +12% Adv.) and Adults 18-34 (TF 366,000 vs. TEL 303,000; +21% Adv.).

blog comments powered by Disqus