Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including MLB Division Series Averages

Categories: Network TV Press Releases

Written By

October 12th, 2010

via ratings notes from Turner:

TBS
TBS scored a strong first-place finish for the week as ad-supported cable’s #1 network in primetime delivery of total viewers (4.3 million); households (3.1 million); adults 18-34 (968,000); adults 18-49 (1.9 million); and adults 25-54 (1.9 million).  TBS was also first for the week in total day among adults 18-49 (804,000) and adults 25-54 (803,000).

TBS’s success was driven by its coverage of Major League Baseball’s League Division Series, which finished yesterday.  TBS’s LDS coverage averaged 4.3 million viewers, 3.2 million households and 2.1 million adults 18-49 overall.

TBS’s comedy lineup continued to perform well, with The Office scoring ad-supported cable’s top two sitcom telecasts for the week among adults 18-34 and adults 18-49.

Adult Swim
Reclaiming a sweeping victory across all young adult and young male demos for October 2010 Week 2, Adult Swim ranked #1 among all ad-supported basic cable for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24.  Earning significant double-digit gains compared to the same week in 2009, average adults 18-34 delivery (504,000) increased by 23%, adults 18-24 delivery (269,000) increased by 20%, men 18-34 delivery (310,000) increased by 20%, and men 18-24 delivery (167,000) increased by 14%.  Additionally, adults 18-49 delivery (717,000) increased by 25%.

Adult Swim telecasts—including Family Guy and Robot Chicken—accounted for 13 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34.  Adult Swim programs accounted for 15 of the top 50 telecasts among men 18-34.

Cartoon Network
Cartoon Network’s Monday night programming block of animated comedies (7-10 p.m.) continues to steam forward, earning powerful double-digit ratings and delivery gains compared to the same time period last year.  Versus the 2009 time period, overall kids 6-11 delivery (629,000) improved by 35% and ratings (2.5) by 32%; kids 2-11 delivery (1,001,000) improved by39% and ratings (2.4) by 41%; and kids 9-14 delivery (536,000) improved by 59% and ratings (2.2) by 57%.

The evening kicked off with SCOOBY-DOO! MYSTERY INC. (7 p.m.), which earned solide double-digit gains across all kids demos.  Kids 6-11 delivery (758,000) grew by 75%, kids 2-11 delivery (1,320,00) grew by 79%, kids 9-14 delivery (499,000) grew by 70%, boys 6-11 delivery (525,000) grew by 59%, boys 2-11 delivery (884,000) grew by 85% and boys 9-14 delivery (314,000) grew by 78%.

Top-rated new animated series to date in 2010 Adventure Time (8 p.m.) continued to anchor the evening line-up, earning remarkable gains vs. 2009—kids 6-11 delivery (732,000) increased by 35% and ratings (3.0) by 36%; kids 2-11 delivery (1,106,000) increased by 33% and ratings (2.7) by 35%; and kids 9-14 delivery (552,000) increased by 32% and ratings (2.3) by 35%.  Similarly, boys 6-11 delivery (592,000) improved by 27%, boys 2-11 delivery (821,000) improved by 30% and boys 9-14 delivery (431,000) improved by 30%.

The newest Cartoon Network original series, THE Regular Show (8:15 p.m.) scored double-digit gains among all kids and boys demos vs. the prior year.  Kids 6-11 delivery (756,000) expanded by 15%, kids 2-11 delivery (1,102,000) expanded by 22%, kids 9-14 delivery (516,000) expanded by 35%, boys 6-11 delivery (611,000) expanded by 15%, boys 2-11 delivery (797,000) expanded by 16%, and boys 9-14 delivery (516,000) expanded by 35%.

Immediately following was the new series MAD (8:30 p.m.), which charted gains across the board vs. the 2009 time period: kids 6-11 delivery (779,000) grew by 33%, kids 2-11 delivery (1,087,000) grew by 33%, kids 9-14 delivery (711,000) grew by 62%, boys 6-11 delivery (564,000) grew by 14%, boys 2-11 delivery (764,000) grew by 23%, and boys 9-14 delivery (543,000) grew by 52%.

Growing delivery across every kid demo, Total Drama World Tour (Monday, 9 p.m.) also wrapped up the evening with double-digit gains compared to last year’s 2009 time period.  Kids 6-11 delivery (541,000) improved by 29%; kids 2-11 delivery (815,000) improved by 26%, kids 9-14 delivery (622,000) improved by 92%, boys 6-11 delivery (429,000) improved by 19%, boys 2-11 delivery (606,000) improved by 20% and boys 9-14 delivery (477,000) improved by 82%.

On Wednesday night, Cartoon Network premiered the all-new game show, HOLE IN THE WALL (7:30 p.m.), which garnered delivery and ratings gains among its targeted kids 6-11 and kids 9-14 demos.  Compared to the same time period last year, kids 6-11 delivery (782,000) expanded by 9% and ratings (3.2) by 10%, while kids 9-14 delivery (487,000) expanded by 7% and ratings (2.0) by 5%.  Boys 6-11 delivery (522,000) also expanded by 9%.

On Friday night, a new Season 3 episode of STAR WARS: The Clone Wars (9 p.m.) earned solid gains among all kids demos.  Versus the previous year’s timeslot, kids 6-11 delivery (636,000) grew by 21%, kids 2-11 delivery (823,000) grew by 10%, and kids 9-14 delivery (596,000) grew by 74%.

Sym-Bionic Titan (Friday, 9:30 p.m.) followed next, also earning strong delivery gains compared to the previous year’s numbers.  Kids 6-11 delivery (463,000) increased by 22%, kids 2-11 delivery (651,000) increased by 33%, and kids 9-14 delivery (433,000) increased by 56%.

truTV
truTV continues on track to make 2010 its most-watched year ever in primetime among key adult and male demos.  As of this week, the network is also on pace to rank among ad-supported cable’s Top 10 networks for the year in primetime delivery of men 18-49 (302,000).

 
© 2014 Tribune Digital Ventures