via press release:
"SEC ON CBS" RATINGS SCORE
Season-to-Date "SEC ON CBS" Ratings Best in 11 Years
"SEC ON CBS" HIGHEST RATED COLLEGE FOOTBALL PACKAGE ON ALL NETWORKS
CBS Sports' coverage of the SEC ON CBS through the first four weeks of the season is averaging a national household rating/share of 4.2/10, up 11% from last year's 3.8/9. This 4.2/10 is the highest average rating in 11 years for CBS Sports at this point in the season since a 4.2/10 in 1999.
CBS Sports' season-to-date national coverage of the SEC is the highest-rated college football package on television.
CBS Sports' coverage of the SEC ON CBS on Saturday, Oct. 9, which saw *No. 1-seeded Alabama fall to *No. 19-seeded South Carolina, earned a preliminary national rating/share of 4.9/12, up 58% from last year's 3.1/7 (No. 3 Alabama-No. 20-ranked Ole Miss).
Season-to-date CBS Sports has the three highest-rated games on a broadcast network for the 2010 season including the Alabama-South Carolina game which is ranked third; Alabama-Arkansas scored a 5.2/12 on 9/25/10; followed by a 5.0/10 for Florida-Alabama on 10/2/10.