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TV Ratings Monday: Football + Baseball Stifles Broadcast; Only Chuck, Rules Hold Steady

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October 12th, 2010

Scoreboard ABC CBS FOX NBC Uni CW
Adults 18-49: Rating/Share 3.8/10 3.4/9 2.7/7 1.9/5 1.8/5 0.9/2
Adults 18-34: Rating/Share 2.7/8 2.1/6 2.5/7 1.5/4 2.0/6 1.3/4
Total Viewers (million) 17.220 10.265 7.546 5.600 4.238 1.806

We now have dedicated show pages for all broadcast network shows (including Chuck, of course) with the most recent Renew/Cancel report,  latest news/info and links to episodic videos.

With Brett Favre on Monday Night Football, and the Giants clinching a berth in the NLCS (Go Giants!), almost everything on broadcast was down vs. last week's ratings. ABC looks to have topped the nights 18-49 ratings and average viewership, but adjustments in the final ratings could change that.

On Fox, House continues to tumble, down another 10% to likely a series low (checking when I can) 3.6 adults 18-49 rating for an original episode. Lie To Me fell 10% from its premiere last week to a 1.9 rating.

At CBS, How I Met Your Mother slipped just 3% to a 3.4 adults 18-49 rating, while Rules of Engagement was one of the few shows even with last week, scoring a 3.0 rating. Two and a Half Men fell 4% to a series low for a Fall original episode with a 4.3 rating. Mike & Molly was down 10% to a 3.5 rating, and Hawaii Five-0 slipped 11% to a 3.1 rating.

NBC also got hit, but Chuck's 1.9 adults 18-49 rating was one of the few steady vs. last week. The Event fell 8% to a 2.2 rating. Chase was down 12% to just a 1.5 rating. The Cancellation Bear has its scent.

The CW's 90210 scored a 1.6 rating in their target women 18-34 demo, and Gossip Girl's 2.3 rating for women 18-34 was down 18% from last week.

Noting the likelihood of further downward adjustment in these preliminary ABC numbers, Dancing with the Stars fell 5% to a 4.1 adults 18-49 rating. And while Castle scored a 3.2 rating in the fast affiliate ratings, expect Favre to take a good chunk of that back when the final ratings come out.

Note: The ABC affiliate in Minneapolis carried the Monday Night Football game. Those certainly massive local ratings will be pulled out of these ABC fast affiliate numbers, making downward adjustments far more likely than usual.

Late night data is below the primetime table.

Broadcast primetime half hour ratings for Monday, October 11, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX House 3.6 10 9.457
ABC Dancing with the Stars 3.5 10 18.107
CBS How I Met Your Mother 3.4 9 8.532
NBC Chuck 1.9 5 5.523
CW 90210 0.9 3 1.856
8:30 ABC Dancing with the Stars 4.0 10 19.841
FOX House 3.6 9 9.638
CBS Rules of Engagement 3.0 8 7.996
NBC Chuck 1.9 5 5.168
CW 90210 0.9 2 1.761
9:00 CBS Two and a Half Men 4.3 10 13.218
ABC Dancing with the Stars 4.2 10 19.969
NBC The Event 2.2 5 6.502
FOX Lie To Me 2.0 5 5.739
CW Gossip Girl 0.9 2 1.852
9:30 ABC Dancing with the Stars 4.6 11 21.276
CBS Mike & Molly 3.5 9 10.756
NBC The Event 2.2 5 6.404
FOX Lie To Me 1.9 4 5.348
CW Gossip Girl 0.9 2 1.756
10:00 ABC Castle 3.3 9 12.787
CBS Hawaii Five-0 3.3 8 10.900
NBC Chase 1.5 4 5.014
10:30 ABC Castle 3.0 8 11.343
CBS Hawaii Five-0 2.9 8 10.133
NBC Chase 1.6 4 4.986

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Late-Night Metered Markets via NBC:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.7/3; "Nightline," 1.5/6; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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