|Adults 18-34: Rating/Share||2.7/8||2.1/6||2.5/7||1.5/4||2.0/6||1.3/4|
|Total Viewers (million)||17.220||10.265||7.546||5.600||4.238||1.806|
With Brett Favre on, and the Giants clinching a berth in the NLCS (Go Giants!), almost everything on broadcast was down vs. last week's ratings. ABC looks to have topped the nights 18-49 ratings and average viewership, but adjustments in the final ratings could change that.
On Fox,continues to tumble, down another 10% to likely a series low (checking when I can) 3.6 adults 18-49 rating for an original episode. fell 10% from its premiere last week to a 1.9 rating.
At CBS,slipped just 3% to a 3.4 adults 18-49 rating, while was one of the few shows even with last week, scoring a 3.0 rating. fell 4% to a series low for a Fall original episode with a 4.3 rating. Mike & was down 10% to a 3.5 rating, and slipped 11% to a 3.1 rating.
NBC also got hit, but Chuck's 1.9 adults 18-49 rating was one of the few steady vs. last week.fell 8% to a 2.2 rating. Chase was down 12% to just a 1.5 rating. The has its scent.
The CW's 90210 scored a 1.6 rating in their target women 18-34 demo, and's 2.3 rating for women 18-34 was down 18% from last week.
Noting the likelihood of further downward adjustment in these preliminary ABC numbers,fell 5% to a 4.1 adults 18-49 rating. And while scored a 3.2 rating in the fast affiliate ratings, expect Favre to take a good chunk of that back when the final ratings come out.
Note: The ABC affiliate in Minneapolis carried thegame. Those certainly massive local ratings will be pulled out of these ABC fast affiliate numbers, making downward adjustments far more likely than usual.
Late night data is below the primetime table.
Broadcast primetime half hour ratings for Monday, October 11, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|9:30||ABC||Dancing With The Stars||4.6||11||21.276|
Late-Night Metered Markets via NBC:
In Late-Night Metered Markets Monday night:
In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.4/6; CBS's " with David Letterman," 2.4/6; and ABC's combo of " ," 3.6/8; and "Jimmy Kimmel Live," 1.7/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.7/3; " ," 0.7/3; " ," 1.5/6; and "Jimmy Kimmel Live," 0.6/3.
At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Latewith Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late " (0.4/2).
At 1:35 a.m.,with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.