Telemundo Leads the Coverage of the Chilean Miners Rescue Among Spanish Language Networks in the U.S.
via press release:
MIAMI – October 13, 2010 – At exactly 10:20PM EST last night, Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, interrupted its regularly-scheduled programming to provide live coverage of the rescue of 33 miners trapped in the San Jose mine in Copiapo, Chile. Today, after more than 14 hours of uninterrupted coverage, the Telemundo News team continues to keep viewers informed about the historic event that is unfolding globally. Telemundo is the only Spanish-Language network in the U.S. to have broadcast full-screen minute by minute development of this captivating news story.
José Díaz-Balart, Vanessa Hauc, Carmen Dominicci and correspondent Angie Sandoval from Copiapo, Chile, have been continuously reporting, covering every detail of the rescue from its beginning. Live at the scene from the moment the first miner, Florencio Avalos, was rescued, correspondent Sandoval was there to show Telemundo audiences the emotional moment experienced by the Chilean community.
Morning show “Levantate” continued coverage, dedicating its time to offer minute by minute live reports from the scene reported by host Idaly Ferro. Through its digital platforms and social media outlets, Telemundo has achieved 360° coverage by keeping the community informed each step of the way. On the www.telemundo.com page as well as its Twitter and Facebook accounts, fans have been able to comment and contribute to the news developments; generating audience engagement and interaction.
True to its mission of inform, empower, inspire and entertain, Telemundo will continue to offer live coverage of the rescue up until the moment that the 33rd miner resurfaces to conclude what is sure to be a historic broadcast.
Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.