‘General Hospital’ is the Week’s No. 1 Daytime Program in Women 18-34

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via press release:

Fringe Ratings Report: ABC Daytime Programming – Week of Oct. 4, 2010

ABC is Daytime’s No. 1 Network Among Women 18-49 for the

6th Consecutive Week, and Also Scores Top Rank in Women 18-34

“General Hospital” is the Week’s No. 1 Daytime Program in Women 18-34

“General Hospital,” “The View” and “One Life to Live” Stand Among

Daytime’s Top 5 Programs Among Key Women 18-34 and Women 18-49

ABC Daytime

  • ABC ranked as Daytime’s No. 1 network for the 6th straight week among target Women 18-49 (1.1 rating/712,000), and delivered the week’s top post as well among Women 18-34 (0.7 rating/225,000).
  • “General Hospital” stood as Daytime’s No. 1 program among Women 18-34 (0.8 rating/276,000 – tie).
  • ABC delivered 3 of Daytime’s Top 5 programs among Women 18-49 with “General Hospital” (No. 2 – 1.3 rating/828,000), “The View” (No. 3T – 1.1 rating/726,000) and “One Life to Live” (No. 3T – 1.0 rating/714,000).
  • Among Women 18-34, ABC aired 3 of Daytime’s Top 5 programs with “General Hospital” (No. 1T 0.8 rating/276,000), “One Life to Live” (No. 4T – 0.6 rating/222,000) and “The View” (No. 4T – 0.6 rating/220,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 4, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.45 million        No. 1 ABC    1.1/712,000

No. 2 ABC    2.74 million No. 2T NBC   1.0/667,000

No. 3 NBC    2.34 million        No. 2T CBS   1.0/631,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.5/1.01 million

General Hospital           ABC             1.3/828,000

The View                   ABC             1.1/726,000

One Life to Live                ABC             1.1/714,000

Days of Our Lives               NBC             1.0/667,000

Bold and the Beautiful     CBS             1.0/666,000

Price is Right 1/2         CBS             1.0/661,000

Source: NTI, Live + Same Day:  Week of 10/4/10. All ranks/ties based on rating unless otherwise noted. ”Price is Right” is average from 11:00 a.m. – 12:00 p.m.

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