|Rating/Share: Adults 18-49||3.3/10||2.9/8||2.4/7||2.3/7||1.7/5||0.7/2|
|Rating/Share: Adults 18-34||2.0/6||2.6/8||2.5/8||1.9/6||1.8/6||0.7/2|
|Total Viewers (million)||13.530||8.138||5.274||7.376||3.956||1.858|
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The first hour at NBC had a big rise, the last hour didn't.was up 16% vs. last week to a 2.2 adults 18-49 ratings, trying to put a little more distance between it and the . The bi-coastally Live episode of was way up (43%) vs. last week to a season high 3.0 adults 18-49 , and its best rating since 12/10/09. The was up 6% to a 3.7 rating, while was even with last week's 2.5 rating tieing a season low. 's 1.3 rating was also even with last week's preliminary ratings which also tied a series low.
ABC was close to even with last week, but's 's 2% drop to a 4.5 adults 18-49 rating hit another series low for a Fall original episode. While was up 3% vs. last week to a 3.0 rating.
The news was mostly positive at CBS. While's 4.1 adults 18-49 rating was even with last week, $#*! was up 7% to a 3.1 rating. bounced back (+15%) to a 3.1 adults 18-49 rating from its series original low last week. The was up 10% to a 3.3 rating.
On Fox,scored a 2.6 adults 18-49 rating, even with last week. While was down 5% vs. last week to a 1.9 adults 18-49 rating.
CBS topped the night's adults 18-49 ratings that advertisers pay for, as well as the average viewership that press release writers pray for.
Why is the CW in repeats already? This is why.
Overnight ratings for Thursday, October 14, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
via NBC press note:
In Late-Night Metered Markets Thursday night:
In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.7/7; CBS's " with David Letterman," 3.0/8; and ABC's combo of " ," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.9/4; " ," 0.9/4; " ," 1.3/6; and "Jimmy Kimmel Live," 0.8/4.
At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Latewith Craig Ferguson" (1.5/6). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late " (0.5/3).
At 1:35 a.m.,with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.