ABC's Grey's Anatomy and Modern Family are TV's Top 18-49 Gainers via DVR for 2nd Straight Week

Categories: Network TV Press Releases

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October 18th, 2010

via ABC:

DVR Playback for the week of 9/27/10:

For the 2nd consecutive week this season, ABC’s “Grey’s Anatomy” and “Modern Family” stood as TV’s Top 2 biggest gainers from the first-reported numbers to the DVR finals in Adults 18-49.  “Grey’s” and “Modern Familyeach picked up an identical 1.5 rating points, surging by +33% from a 4.6 rating to a 6.1 rating, from the Live + Same Day to the Live + 7 Day Adult 18-49 averages.  Both ABC series also added on 3.0 million more Total Viewers from their initial averagesGrey’s (12.6 million to 15.6 million) and Modern Family (11.9 million to 14.9 million).  In addition, the DVR lift for “Grey’s Anatomy” and “Modern Family” was even greater on Week 2 of the season than on Week 1.

  • A total of 10 ABC series gained 1.0 million viewers or more on average from their originally reported numbers to the final DVR playback stats, including Grey’s Anatomy (+3.0 million), “Modern Family” (+3.0 million), Castle (+2.4 million), Private Practice (+2.0 million), Desperate Housewives (+1.7 million), “Brothers & Sisters” (+1.5 million), Cougar Town (+1.4 million), No Ordinary Family (+1.3 million), Detroit 1-8-7 (+1.3 million) and “The Whole Truth (+1.2 million).
  • Among Adults 18-49, 6 of ABC’s scripted series registered substantial ratings increases of 7-tenths of rating point or more: “Grey’s Anatomy(+1.5 rating), “Modern Family” (+1.5 rating), Private Practice (+1.0 rating), Desperate Housewives (+0.9 rating), Castle (+0.8 rating) and Cougar Town (+0.7 rating).
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