The second week of the broadcast season (September 27 - October 3) saw Grey's Anatomy, Modern Family (tied), Parenthood and Hawaii Five-0 top our three rankings for additions between Same Day and Live+7 Day DVR viewing.
Grey's Anatomy and Modern Family lead all shows for ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.
Parenthood topped the % ratings increase from DVR viewing, adding 45% to its Live+Same Day adults 18-49 ratings.
Hawaii Five-o again topped the absolute average viewership gained from DVR viewing, adding 3.3 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
Don't forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 27 - October 3):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | Modern Family | ABC | 4.6 | 6.1 | 1.5 | 33% | 25% |
| 2 | Grey'S ANATOMY | ABC | 4.6 | 6.1 | 1.5 | 33% | 25% |
| 3 | HOUSE | FOX | 3.8 | 5.0 | 1.2 | 32% | 24% |
| 4 | OFFICE | NBC | 3.7 | 4.9 | 1.2 | 32% | 24% |
| 5 | GLEE | FOX | 5.9 | 7.1 | 1.2 | 20% | 17% |
| 6 | Criminal Minds | CBS | 3.6 | 4.7 | 1.1 | 31% | 23% |
| 7 | Hawaii Five-0 | CBS | 3.6 | 4.7 | 1.1 | 31% | 23% |
| 8 | Big Bang Theory, THE | CBS | 4.4 | 5.5 | 1.1 | 25% | 20% |
| 9 | Mentalist, THE | CBS | 3.0 | 4.0 | 1.0 | 33% | 25% |
| 10 | EVENT | NBC | 2.9 | 3.9 | 1.0 | 34% | 26% |
| 11 | Private Practice | ABC | 2.8 | 3.8 | 1.0 | 36% | 26% |
| 12 | Two and a Half Men | CBS | 4.8 | 5.7 | 0.9 | 19% | 16% |
| 13 | PARENTHOOD | NBC | 2.0 | 2.9 | 0.9 | 45% | 31% |
| 14 | Desperate Housewives | ABC | 4.4 | 5.3 | 0.9 | 20% | 17% |
| 15 | NCIS | CBS | 4.1 | 4.9 | 0.8 | 20% | 16% |
| 16 | Law And Order:SVU | NBC | 2.8 | 3.6 | 0.8 | 29% | 22% |
| 17 | CASTLE | ABC | 2.8 | 3.6 | 0.8 | 29% | 22% |
| 18 | FRINGE | FOX | 1.9 | 2.7 | 0.8 | 42% | 30% |
| 19 | CSI | CBS | 3.1 | 3.9 | 0.8 | 26% | 21% |
| 20 | BONES | FOX | 2.5 | 3.3 | 0.8 | 32% | 24% |
| 21 | Family Guy | FOX | 4.0 | 4.7 | 0.7 | 18% | 15% |
| 22 | NCIS: LOS ANGELES | CBS | 3.7 | 4.4 | 0.7 | 19% | 16% |
| 23 | MIKE & Molly | CBS | 3.7 | 4.4 | 0.7 | 19% | 16% |
| 24 | SURVIVOR: NICARAGUA | CBS | 3.5 | 4.2 | 0.7 | 20% | 17% |
| 25 | Cougar Town | ABC | 2.9 | 3.6 | 0.7 | 24% | 19% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 27- October 3):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | PARENTHOOD | NBC | 2.0 | 2.9 | 0.9 | 45% | 31% |
| 2 | Good Guys | FOX | 0.7 | 1 | 0.3 | 43% | 30% |
| 3 | FRINGE | FOX | 1.9 | 2.7 | 0.8 | 42% | 30% |
| 4 | MEDIUM | CBS | 1.2 | 1.7 | 0.5 | 42% | 29% |
| 5 | Gossip Girl | CW | 1.0 | 1.4 | 0.4 | 40% | 29% |
| 6 | Apprentice 10 | NBC | 1.3 | 1.8 | 0.5 | 38% | 28% |
| 7 | Private Practice | ABC | 2.8 | 3.8 | 1.0 | 36% | 26% |
| 8 | CSI: NY | CBS | 1.7 | 2.3 | 0.6 | 35% | 26% |
| 9 | EVENT | NBC | 2.9 | 3.9 | 1.0 | 34% | 26% |
| 10 | Mentalist, THE | CBS | 3.0 | 4.0 | 1.0 | 33% | 25% |
| 11 | Hellcats | CW | 0.9 | 1.2 | 0.3 | 33% | 25% |
| 12 | Modern Family | ABC | 4.6 | 6.1 | 1.5 | 33% | 25% |
| 13 | Grey'S ANATOMY | ABC | 4.6 | 6.1 | 1.5 | 33% | 25% |
| 14 | OFFICE | NBC | 3.7 | 4.9 | 1.2 | 32% | 24% |
| 15 | BONES | FOX | 2.5 | 3.3 | 0.8 | 32% | 24% |
| 16 | HOUSE | FOX | 3.8 | 5.0 | 1.2 | 32% | 24% |
| 17 | COMMUNITY | NBC | 1.9 | 2.5 | 0.6 | 32% | 24% |
| 18 | Criminal Minds | CBS | 3.6 | 4.7 | 1.1 | 31% | 23% |
| 19 | Hawaii Five-0 | CBS | 3.6 | 4.7 | 1.1 | 31% | 23% |
| 20 | Blue Bloods | CBS | 2.0 | 2.6 | 0.6 | 30% | 23% |
| 21 | SUPERNATURAL | CW | 1.0 | 1.3 | 0.3 | 30% | 23% |
| 22 | Outlaw | NBC | 1.0 | 1.3 | 0.3 | 30% | 23% |
| 23 | 90210 | CW | 1.0 | 1.3 | 0.3 | 30% | 23% |
| 24 | Nikita | CW | 1.0 | 1.3 | 0.3 | 30% | 23% |
| 25 | Law And Order:SVU | NBC | 2.8 | 3.6 | 0.8 | 29% | 22% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 27 - October 3):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Viewership Increase (000) | Post Airdate % Viewership Increase from DVR Viewing | % of Viewership By DVR Post Airdate |
| 1 | Hawaii Five-0 | CBS | 12,753 | 16,070 | 3,317 | 26% | 21% |
| 2 | Mentalist, THE | CBS | 14,689 | 17,954 | 3,265 | 22% | 18% |
| 3 | Grey'S ANATOMY | ABC | 12,562 | 15,644 | 3,082 | 25% | 20% |
| 4 | Modern Family | ABC | 11,930 | 14,948 | 3,018 | 25% | 20% |
| 5 | GLEE | FOX | 13,529 | 16,138 | 2,609 | 19% | 16% |
| 6 | HOUSE | FOX | 10,226 | 12,712 | 2,486 | 24% | 20% |
| 7 | Blue Bloods | CBS | 11,345 | 13,827 | 2,482 | 22% | 18% |
| 8 | Criminal Minds | CBS | 14,598 | 17,073 | 2,475 | 17% | 14% |
| 9 | NCIS | CBS | 19,170 | 21,569 | 2,399 | 13% | 11% |
| 10 | CASTLE | ABC | 11,122 | 13,513 | 2,391 | 21% | 18% |
| 11 | EVENT | NBC | 9107 | 11383 | 2,276 | 25% | 20% |
| 12 | Good Wife, THE | CBS | 12,898 | 15,121 | 2,223 | 17% | 15% |
| 13 | Big Bang Theory, THE | CBS | 13,083 | 15,249 | 2,166 | 17% | 14% |
| 14 | CSI | CBS | 13,448 | 15,587 | 2,139 | 16% | 14% |
| 15 | Two and a Half Men | CBS | 13,920 | 16,015 | 2,095 | 15% | 13% |
| 16 | Private Practice | ABC | 7,976 | 10,006 | 2,030 | 25% | 20% |
| 17 | BONES | FOX | 9,762 | 11,752 | 1,990 | 20% | 17% |
| 18 | PARENTHOOD | NBC | 4836 | 6800 | 1,964 | 41% | 29% |
| 19 | OFFICE | NBC | 7359 | 9297 | 1,938 | 26% | 21% |
| 20 | NCIS: LOS ANGELES | CBS | 16,513 | 18,411 | 1,898 | 11% | 10% |
| 21 | Law And Order:SVU | NBC | 9497 | 11274 | 1,777 | 19% | 16% |
| 22 | FRINGE | FOX | 5,254 | 6,995 | 1,741 | 33% | 25% |
| 23 | Desperate Housewives | ABC | 13,266 | 15,002 | 1,736 | 13% | 12% |
| 24 | CSI: MIAMI | CBS | 11,750 | 13,410 | 1,660 | 14% | 12% |
| 25 | Defenders, THE | CBS | 10,430 | 12,082 | 1,652 | 16% | 14% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
