The second week of the broadcast season (September 27 - October 3) saw's , (tied), and top our three rankings for additions between Same Day and Live+7 Day DVR viewing.
's and lead all shows for ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.
topped the % ratings increase from DVR viewing, adding 45% to its Live+Same Day adults 18-49 ratings.
Hawaii Five-o again topped the absolute average viewership gained from DVR viewing, adding 3.3 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
Don't forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network . : Live+7 Ratings And Your Favorite Show
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 27 - October 3):
|Rank||Programs||Net||18-49 Live+SD ()||18-49 Live+7 (rating)||Post Airdate 18-49 Ratings Increase||Post Airdate 18-49 Rating Increase from DVR Viewing||% of 18-49 Viewing By DVR Post Airdate|
|22||: LOS ANGELES||CBS||3.7||4.4||0.7||19%||16%|
|23||MIKE & MOLLY||CBS||3.7||4.4||0.7||19%||16%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 27- October 3):
|Rank||Programs||Net||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Post Airdate 18-49 Ratings Increase||Post Airdate 18-49 Rating Increase from DVR Viewing||% of 18-49 Viewing By DVR Post Airdate|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 27 - October 3):
|Rank||Programs||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Viewership Increase (000)||Post Airdate % Viewership Increase from DVR Viewing||% of Viewership By DVR Post Airdate|
|20||: LOS ANGELES||CBS||16,513||18,411||1,898||11%||10%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.