Live+7 DVR Ratings: Modern Family, Grey’s Anatomy, Parenthood, Hawaii Five-0 Top Week’s Rankings

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The second week of the broadcast season (September 27 – October 3) saw Grey’s Anatomy, Modern Family (tied), Parenthood and Hawaii Five-0 top our three rankings for additions between Same Day and Live+7 Day DVR viewing.

Grey’s Anatomy and Modern Family lead all shows for ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

Parenthood topped the % ratings increase from DVR viewing, adding 45% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-o again topped the absolute average viewership gained from DVR viewing, adding 3.3 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Don’t forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn’t already know from the Live + Same Day ratings we had more than two weeks ago. If you’d like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.


To see the previous most DVR’d TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (September 27 – October 3):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 MODERN FAMILY ABC 4.6 6.1 1.5 33% 25%
2 GREY’S ANATOMY ABC 4.6 6.1 1.5 33% 25%
3 HOUSE FOX 3.8 5.0 1.2 32% 24%
4 OFFICE NBC 3.7 4.9 1.2 32% 24%
5 GLEE FOX 5.9 7.1 1.2 20% 17%
6 CRIMINAL MINDS CBS 3.6 4.7 1.1 31% 23%
7 HAWAII FIVE-0 CBS 3.6 4.7 1.1 31% 23%
8 BIG BANG THEORY, THE CBS 4.4 5.5 1.1 25% 20%
9 MENTALIST, THE CBS 3.0 4.0 1.0 33% 25%
10 EVENT NBC 2.9 3.9 1.0 34% 26%
11 PRIVATE PRACTICE ABC 2.8 3.8 1.0 36% 26%
12 TWO AND A HALF MEN CBS 4.8 5.7 0.9 19% 16%
13 PARENTHOOD NBC 2.0 2.9 0.9 45% 31%
14 DESPERATE HOUSEWIVES ABC 4.4 5.3 0.9 20% 17%
15 NCIS CBS 4.1 4.9 0.8 20% 16%
16 LAW AND ORDER:SVU NBC 2.8 3.6 0.8 29% 22%
17 CASTLE ABC 2.8 3.6 0.8 29% 22%
18 FRINGE FOX 1.9 2.7 0.8 42% 30%
19 CSI CBS 3.1 3.9 0.8 26% 21%
20 BONES FOX 2.5 3.3 0.8 32% 24%
21 FAMILY GUY FOX 4.0 4.7 0.7 18% 15%
22 NCIS: LOS ANGELES CBS 3.7 4.4 0.7 19% 16%
23 MIKE & MOLLY CBS 3.7 4.4 0.7 19% 16%
24 SURVIVOR: NICARAGUA CBS 3.5 4.2 0.7 20% 17%
25 COUGAR TOWN ABC 2.9 3.6 0.7 24% 19%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (September 27- October 3):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 PARENTHOOD NBC 2.0 2.9 0.9 45% 31%
2 GOOD GUYS FOX 0.7 1 0.3 43% 30%
3 FRINGE FOX 1.9 2.7 0.8 42% 30%
4 MEDIUM CBS 1.2 1.7 0.5 42% 29%
5 GOSSIP GIRL CW 1.0 1.4 0.4 40% 29%
6 APPRENTICE 10 NBC 1.3 1.8 0.5 38% 28%
7 PRIVATE PRACTICE ABC 2.8 3.8 1.0 36% 26%
8 CSI: NY CBS 1.7 2.3 0.6 35% 26%
9 EVENT NBC 2.9 3.9 1.0 34% 26%
10 MENTALIST, THE CBS 3.0 4.0 1.0 33% 25%
11 HELLCATS CW 0.9 1.2 0.3 33% 25%
12 MODERN FAMILY ABC 4.6 6.1 1.5 33% 25%
13 GREY’S ANATOMY ABC 4.6 6.1 1.5 33% 25%
14 OFFICE NBC 3.7 4.9 1.2 32% 24%
15 BONES FOX 2.5 3.3 0.8 32% 24%
16 HOUSE FOX 3.8 5.0 1.2 32% 24%
17 COMMUNITY NBC 1.9 2.5 0.6 32% 24%
18 CRIMINAL MINDS CBS 3.6 4.7 1.1 31% 23%
19 HAWAII FIVE-0 CBS 3.6 4.7 1.1 31% 23%
20 BLUE BLOODS CBS 2.0 2.6 0.6 30% 23%
21 SUPERNATURAL CW 1.0 1.3 0.3 30% 23%
22 OUTLAW NBC 1.0 1.3 0.3 30% 23%
23 90210 CW 1.0 1.3 0.3 30% 23%
24 NIKITA CW 1.0 1.3 0.3 30% 23%
25 LAW AND ORDER:SVU NBC 2.8 3.6 0.8 29% 22%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (September 27 – October 3):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Viewership Increase (000) Post Airdate % Viewership Increase from DVR Viewing % of Viewership By DVR Post Airdate
1 HAWAII FIVE-0 CBS 12,753 16,070 3,317 26% 21%
2 MENTALIST, THE CBS 14,689 17,954 3,265 22% 18%
3 GREY’S ANATOMY ABC 12,562 15,644 3,082 25% 20%
4 MODERN FAMILY ABC 11,930 14,948 3,018 25% 20%
5 GLEE FOX 13,529 16,138 2,609 19% 16%
6 HOUSE FOX 10,226 12,712 2,486 24% 20%
7 BLUE BLOODS CBS 11,345 13,827 2,482 22% 18%
8 CRIMINAL MINDS CBS 14,598 17,073 2,475 17% 14%
9 NCIS CBS 19,170 21,569 2,399 13% 11%
10 CASTLE ABC 11,122 13,513 2,391 21% 18%
11 EVENT NBC 9107 11383 2,276 25% 20%
12 GOOD WIFE, THE CBS 12,898 15,121 2,223 17% 15%
13 BIG BANG THEORY, THE CBS 13,083 15,249 2,166 17% 14%
14 CSI CBS 13,448 15,587 2,139 16% 14%
15 TWO AND A HALF MEN CBS 13,920 16,015 2,095 15% 13%
16 PRIVATE PRACTICE ABC 7,976 10,006 2,030 25% 20%
17 BONES FOX 9,762 11,752 1,990 20% 17%
18 PARENTHOOD NBC 4836 6800 1,964 41% 29%
19 OFFICE NBC 7359 9297 1,938 26% 21%
20 NCIS: LOS ANGELES CBS 16,513 18,411 1,898 11% 10%
21 LAW AND ORDER:SVU NBC 9497 11274 1,777 19% 16%
22 FRINGE FOX 5,254 6,995 1,741 33% 25%
23 DESPERATE HOUSEWIVES ABC 13,266 15,002 1,736 13% 12%
24 CSI: MIAMI CBS 11,750 13,410 1,660 14% 12%
25 DEFENDERS, THE CBS 10,430 12,082 1,652 16% 14%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate – Of the total viewing of that particular episode, what percentage was done via DVR.

Up until the 2009-2010 season, we used the show’s Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

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