via press release:
SHOWTIME LAUNCHES FIRST EVER PREVIEW APP GIVING
NON-SUBSCRIBERS ACCESS TO THE NETWORK WITH A CLICK OF THE REMOTE
New ITV App Will Be Available Nationwide To All Verizon FIOS TV Customers
NEW YORK, NY (October 18, 2010) – Showtime Networks has launched an interactive application that allows non-subscribers to sample the network’s award-winning programming and enables them to instantly upgrade to Showtime with a click of the remote. The SHOWTIME Preview Application is available now nationwide to all customers of Verizon FiOS TV. Transforming the way premium channels are marketed and sold, the Showtime Preview Application, a television first, will allow viewers to sample on-demand free episodes of the network’s series, learn more about SHOWTIME Sports programming and movies, and is enabled for remote control subscription ordering in real-time.
“With the Showtime Preview App, we’ve created an effective way of marketing our content to nationwide consumers, giving them a convenient method for sampling our programming, while streamlining the ordering process, increasing subscribers and reducing call center costs for operators,” said Len Fogge, Executive Vice President, Creative, Marketing, Research and Digital Media, Showtime Networks Inc.
The SHOWTIME Preview Application gives viewers an engaging and convenient way to subscribe to the network’s channels without the added phone wait time. When consumers tune in to any of the network’s channels, instead of a notice to call their local provider, viewers will see a rich brand experience and immersive environment with the Showtime Preview Application. Using their remote, non-subscribers can watch free sample episodes of the network’s critically-acclaimed hit series, learn more about SHOWTIME program offerings, and click through user specific pricing information. When they are ready, upgrading is just a click away and their subscription order is processed in real time.
“With the new SHOWTIME Preview Application, our FiOS TV customers get a sneak peak at all the network has to offer,” said Terry Denson, Vice President of Content and Acquisition for Verizon. “We are thrilled to be one of the first providers to offer this, continuing to lead the way with next generation interactivity.”
The Showtime Preview Application is the newest innovation from Showtime Digital Media, which was recently awarded an Interactive Emmy® Plaque for the Showtime Sports Interactive TV application. Versions of the Showtime Preview Application are also currently available to Dish Network and Time Warner Oceanic customers.
About Showtime Networks Inc.:
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME 2™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWIME FAMILY ZONE® and THE MOVIE CHANNEL™ XTRA. SNI also offers SHOWTIME HD™, THE MOVIE CHANNEL™ HD, SHOWTIME ON DEMAND® and THE MOVIE CHANNEL™ ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.