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TV Ratings: Against Football, Baseball Playoffs, ‘Desperate Housewives,’ ‘Undercover Boss’ At Lows

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October 18th, 2010

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: rating/Share 5.4/14 3.0/8 3.0/8 2.6/7 1.2/3
Adults 18-34: Rating/Share 4.6/14 2.7/8 1.9/6 2.2/6 1.2/3
Total Viewers (million) 14.251 8.993 11.871 9.265 3.130

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Due to the nature of live sports programming the ratings for NBC (NFL Football) and FOX (MLB Playoffs) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Like last week there was both NFL and MLB playoff competition.  I'm waiting on the time zone adjusted numbers from Fox for NLCS game 2, but clearly Sunday Night Football is going to win the night (6.5/16 rating/share with adults 18-49 from 8:30p-11p -- non timezone adjusted).

Desperate Housewives fell 3% vs. last week's final # but was flat vs. last week's preliminary adults 18-49 rating of a 3.8, its low for an original fall telecast.  Brothers & Sisters also tied its fall low (set last week) with a 2.7.

Undercover Boss dropped to a 3.5 rating with adults 18-49, still strong relatively speaking but still its lowest-rated telecast to date.   CSI: Miami scored a 2.8/7, up a tick  from last week's final.  Earlier in the night Amazing Race scored a 3.4 rating with adults 18-49, down 11% vs. last week's finals.

Update: here are the time zone adjusted numbers (will be very close to the finals) for Fox:

In preliminary, but timezone adjusted numbers, game two of the MLB NLCS featuring the San Francisco Giants vs. Philadelphia Phillies averaged 8.836 million viewers from 8:15p-11:22p and a 2.7 rating with adults 18-49.  For just the primetime portion of the game, from 8:15p-11p, it averaged 9.083 million viewers and a 2.7 rating.

Earlier in the night NFL overrun averaged a 6.6 adults 18-49 rating and 17.795 million viewers from 7-7:30p.  The OT averaged a 3.5 rating with adults 18-49 and 9.884 million viewers between 7:30-8:00p.

Note: due to a carriage dispute Fox is currently unavailable to ~3 million Cablevision subscribers (unless they use the over the air signal).


Broadcast primetime ratings for Sunday, October 17, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFL Overrun 6.6/20 17.80
NBC Football Night In America 2.8/9 7.64
CBS 60 Minutes 2.4/7 12.92
ABC America's Funniest Home Videos 1.8/6 7.07
7:30 FOX The OT 3.5/10 9.88
8:00 NBC Football Night In America/Sunday Night Football 5.8/15 15.73
CBS Amazing Race 3.4/9 11.25
ABC Extreme Makeover: Home Edition 2.3/6 8.59
9:00 NBC Sunday Night Football: Colts at Redskins 6.7/16 17.83
ABC Desperate Housewives 3.8/9 12.43
CBS Undercover Boss 3.5/9 12.16
10:00 NBC Sunday Night Football: Colts at Redskins 6.4/17 15.81
CBS CSI: Miami 2.8/7 11.15
ABC Brothers & Sisters 2.7/7 8.96
NLCS Game 2 (Time Zone Adjusted)
8:15 FOX Giants-Phils 2.8 9.22
8:30 FOX Giants-Phils 3.2 10.57
9:00 FOX Giants-Phils 2.6 8.79
9:30 FOX Giants-Phils 2.7 9.16
10:00 FOX Giants-Phils 2.6 8.72
10:30 FOX Giants-Phils 2.5 8.11
11-11:22 FOX Giants-Phils 2.2 6.98

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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