CBS's Premiere of 'The Talk' Lifts Women's Demos

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

October 19th, 2010

via press release:

CBS's PREMIERE OF "THE TALK" LIFTS WOMEN DEMOS

"The Talk" Is Up +22% in Women 25-54, +29% in Women 18-49 and +67% in

Women 18-34 Compared to Year-Ago Time Period

CBS's premiere of its new daytime talk show, THE TALK, boosted key women demographics versus the year-ago time period, according to Nielsen preliminary live plus same day fast affiliate ratings for Monday, Oct. 18.

THE TALK premiered with 2.25m viewers, 1.1 in women 25-54, 0.9 in women 18-49 and 0.5 in women 18-34.  Compared to "As The World Turns" on the same day a year ago, THE TALK was up +22% in women 25-54 (from 0.9), +29% in women 18-49 (from 0.7), +67% in women 18-34 (from 0.3).

THE TALK (weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur.  Brad Bessey, Gilbert and John Redmann are executive producers.

 
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