Disney XD Surpasses New Kids’ Network The Hub by Triple and Quadruple Digit Percent Margins Across All Kid Demos in Prime and Total Day

Categories: Network TV Press Releases

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October 19th, 2010

via press release:

Disney XD Surpasses New Kids’ Network The Hub by Triple and Quadruple Digit Percent Margins Across All Kid Demos in Prime and Total Day

Monday’s “I’m in the Band” Hits Series Highs Among Kids 6-11and Core Boys

Week of October 11-17, 2010

Surging by double-digit percent margins year to year, Disney XD delivered a definitive win over The Hub in Total Day during its inaugural week, defeating the new kids’ network by 244% in Total Viewers (268,000 vs. 78,000), by 524% among Kids 6-14 (131,000 vs. 21,000), by 518% among Kids 6-11 (105,000 vs. 17,000) and by 600% among Tweens 9-14 (84,000 vs. 12,000). The network’s advantage in Total Day was even greater among boys, defeating The Hub by 580% among Boys 6-11 (68,000 vs. 10,000) and by 686% among Boys 9-14 (55,000 vs. 7,000).

  • Disney XD posted solid increases over year-ago levels (week of 10/12/09) across the board: +28% in Kids 6-14 (131,000 vs. 102,000), +39% in Boys 6-14 (86,000 vs. 62,000), +27% among Kids 6-11 (105,000 vs. 83,000), +39% among Boys 6-11 (68,000 vs. 49,000), +45% among Tweens 9-14 (84,000 vs. 58,000) and +62% among Boys 9-14 (55,000 vs. 34,000).

In Prime, Disney XD surpassed The Hub by even wider margins across all target kid demos, including by 925% among Kids 6-11 (123,000 vs. 12,000) and by 1433% among Boys 6-11 (92,000 vs. 6,000).

  • Year to year, Disney XD exceeded year-ago levels (week of 10/12/09) across the board: +19% in Kids 6-14 (153,000 vs. 129,000), +34% in Boys 6-14 (111,000 vs. 83,000), +23% among Kids 6-11 (123,000 vs. 100,000), +44% among Boys 6-11 (92,000 vs. 64,000), +33% in Tweens 9-14 (96,000 vs. 72,000) and +59% in Boys 9-14 (70,000 vs. 44,000).
  • Monday’s all-new “I’m in the Band” (8:00 – 830 p.m.) registered series highs among Kids 6-11 (402,000), Boys 6-11 (290,000) and Boys 9-14 (238,000), and became the show’s second-most-watched episode of all time among Total Viewers (636,000), Kids 6-14 (459,000), Boys 6-14 (318,000) and Tweens 9-14 (326,000).

Source: Nielsen Media Research (National Ratings, 10/11-10/17/10, Live + Same Day).

 
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