Premiere of CBS’s ‘The Talk’ 24% Better than October 2009 Avg for ‘As the World Turns’

another update: here’s how it did head-to-head vs. Days of Our Lives, as well as  The View.

ratings notes via CBS:

In 56 metered markets, Talk averaged a 2.1/7, up +24% vs. yr ago same day and vs. Oct. 2009 average of 1.7/6 for As the World Turns

Talk was #1 in time period in 20 markets including Philly, Boston, Miami, Minny, Pittsburgh, Baltimore, Orlando, Indy and San Diego

Talk was #2 in time period in 18 markets including New York

update, here’s the formal press release with some demo info:


“The Talk” Is Up +22% in Women 25-54, +29% in Women 18-49 and +67% in

Women 18-34 Compared to Year-Ago Time Period

CBS’s premiere of its new daytime talk show, THE TALK, boosted key women demographics versus the year-ago time period, according to Nielsen preliminary live plus same day fast affiliate ratings for Monday, Oct. 18.

THE TALK premiered with 2.25m viewers, 1.1 in women 25-54, 0.9 in women 18-49 and 0.5 in women 18-34.  Compared to “As the World Turns” on the same day a year ago, THE TALK was up +22% in women 25-54 (from 0.9), +29% in women 18-49 (from 0.7), +67% in women 18-34 (from 0.3).

THE TALK (weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur.  Brad Bessey, Gilbert and John Redmann are executive producers.

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