Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including MLB ALCS Averages

Categories: Network TV Press Releases

Written By

October 19th, 2010

via ratings notes from Turner:

TBS
After wrapping up its coverage of the League Division Series, TBS launched its coverage of the American League Championship Series Friday.  The New York Yankees at Texas Rangers match-up scored a record audience of 8.1 million viewers, the most ever for the first game of a League Championship Series on cable.

Game 1 of the ALCS led TBS to a first-place finish on all of television in Friday primetime delivery of adults 18-34, adults 18-49, adults 25-54, men 18-34 and men 18-49.

Through the first two games of the 2010 ALCS, TBS is averaging 7 million viewers, making this year’s coverage the most-watched start to a League Championship Series ever on cable television.  TBS’s ALCS coverage is up 21% (6,969,000 vs. 5,776,000) compared to coverage of the first two games of last year’s NLCS, when the Los Angeles Dodgers took on the Philadelphia Phillies.

Monday night’s coverage of Game 3 is expected to expand TBS’s growth for the LCS and the MLB playoffs overall when final numbers come in later today.

Cartoon Network
Buoyed by the outstanding movie premiere performance of SCOOBY-DOO! CURSE OF THE LAKE MONSTER (Saturday, 7-9 p.m.), Cartoon Network’s overall weekly prime time performance earned significant double-digit gains across all kids demos compared to last year’s time period: average kids 6-11 delivery (654,000) increased by 30% and ratings (2.6) by 24%; kids 2-11 delivery (933,000) increased by 29% and ratings (2.2) by 22%; and kids 9-14 delivery (474,000) and ratings (1.9) both increased by 19%.

Similarly, Cartoon Network’s total day performance also grew substantially compared to the 2009 time period: average kids 6-11 delivery (429,000) improved by 15% and ratings (1.7) by 13%; kids 2-11 delivery (670,000) improved by 12% and ratings (1.6) by 7%; and kids 9-14 delivery (296,000) improved by 7% and ratings (1.2) by 9%.

Cartoon Network’s stand-out programming event of the week—broadcast television’s and ad-supported basic cable’s #1 show on Saturday, Oct. 16 among kids 6-11, 2-11 and 9-14—was the world television premiere of SCOOBY-DOO! CURSE OF THE LAKE MONSTER (7-9 p.m.), which garnered triple-digit delivery and ratings gains across every kids, boys and girls demo vs. the same time period last year.  In summary, kids 6-11 delivery (1,863,000) expanded by 265%; kids 2-11 delivery (2,729,000) expanded by 266%; and kids 9-14 delivery (1,337,000) expanded by 241%.  Boys and girls delivery/ratings demos between the ages of 2-11, 6-11 and 9-14 also grew by triple digits, ranging between 200% and 330%.

Cartoon Network’s Monday night presentation of Adventure Time (8 p.m.) continued to anchor the evening comedy-animation line-up, earning solid gains vs. 2009—kids 6-11 delivery (793,000) increased by 17% and kids 2-11 delivery (1,113,000) increased by 16%. Even more impressively, boys 6-11 delivery (607,000) improved by 70%, boys 2-11 delivery (796,000) improved by 64% and boys 9-14 delivery (416,000) improved by 23%.

Earning triple-digit delivery growth across most kids demo, Total Drama World Tour (Monday, 9 p.m.) also proved its growing performance on Monday.

Compared to last year’s time period, kids 6-11 delivery (703,000) improved by 91%; kids 2-11 delivery (986,000) improved by 108%, kids 9-14 delivery (631,000) improved by 102%, boys 6-11 delivery (490,000) improved by 171%, boys 2-11 delivery (657,000) improved by 199% and boys 9-14 delivery (424,000) improved by 165%.

Brand new episodes of Cartoon Network live-action alternative programming also earned audience approval on Wednesday Night.  HOLE IN THE WALL (8 p.m.) scored double digit delivery and ratings gains among older kids: kids 6-11 delivery (802,000) expanded by 12% and ratings (3.2) by 10%, and kids 9-14 delivery (567,000) expanded by 29% and ratings (2.3) by 28%.  Immediately following, DUDE, WHAT WOULD HAPPEN (8:30 p.m.) charted even larger gains—kids 6-11 delivery (755,000) expanded by 25% and ratings (3.1) by 24%, and kids 9-14 delivery (556,000) expanded by 27% and ratings (2.3) by 28%.  Finally, Destroy Build Destroy (8:30 p.m.) closed the live-action block with stronger growth yet—kids 6-11 delivery (801,000) expanded by 29% and ratings (3.2) by 28%, and kids 9-14 delivery (573,000) and ratings (2.4) both expanded by 33%.

Backed by such popular action-adventure animated programming as Batman: The Brave & The Bold (7 p.m.), Ben 10: Ultimate Alien (7:30 p.m.) and Generator Rex (8:30 p.m.), Cartoon Network’s overall Friday night proved a hit among kids demos.  Compared to the previous year’s time period, overall kids 6-11 delivery (635,000) grew by 23% and ratings (2.6) by 24%, and kids 2-11 delivery (958,000) and ratings (2.3) both grew by 28%.  Boys demos proved even better, with gains ranging from 35% to 42%.

Capping off Friday night, a new Season 3 episode of STAR WARS: The Clone Wars (9 p.m.) earned solid gains among all kids demos.  Versus the previous year’s timeslot, kids 6-11 delivery (609,000) grew by 52%, kids 2-11 delivery (822,000) grew by 41%, and kids 9-14 delivery (577,000) grew by 65%.

BEN 10: ULTIMATE ALIEN (Friday, 7:30 p.m.), the latest series in the Ben 10 franchise, also earned remarkable growth compared to the previous year’s numbers.  Kids 6-11 delivery (764,000) increased by 82%, kids 2-11 delivery (1,233,000) increased by 86%, and kids 9-14 delivery (473,000) increased by 30%.

Adult Swim
Despite heavy competition for young adult viewers, Adult Swim managed to earn significant double-digit gains across all targeted demos compared to the same week in 2009.  Average adults 18-34 delivery (543,000) increased by 23%, adults 18-24 delivery (299,000) increased by 35%, men 18-34 delivery (330,000) increased by 22%, and men 18-24 delivery (188,000) increased by 34%.  Additionally, adults 18-49 delivery (729,000) increased by 19%.

Among its original programming, a new episode of CHILDRENS HOSPITAL (Sunday, 12 a.m.) charted double-digit delivery and ratings gains among younger adults and younger men compared to the same time period last year.  Adults 18-24 delivery (266,000) increased by 32% and ratings (0.9) by 29%; men 18-24 delivery (186,000) increased by 35% and ratings (1.3) by 44%; and women 18-24 delivery (80,000) increased by 25% and ratings (0.6) by 50%.

A new episode of THE VENTURE BROS. (Sunday, 11:30 p.m.) scored solid gains across all adult demos compared to the 2009 time period.  Adults 18-34 delivery (740,000) grew by 22%, adults 18-24 delivery (349,000) grew by 24%, men 18-34 delivery (520,000) grew by 24% and men 18-24 delivery (242,000) grew by 22%.

Adult Swim telecasts—including Family Guy, Robot Chicken and American Dad—accounted for 17 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34.  Adult Swim programs accounted for 19 of the top 50 telecasts among men 18-34.

truTV
Original series scored strong double-digit time-period growth among viewers and key adult and male demos compared to the same date/time last year.  Big performers last week include Monday’s Southern Fried Stings (1.4 million viewers), Wednesday’s Ma’s Roadhouse (1.2 million), Thursday’s Top 20 Most Shocking (1.2 million) and Friday’s Conspiracy Theory with Jesse Ventura (1 million).

 
© 2014 Tribune Digital Ventures