Unfortunately for TBS, two of the first round baseball division playoff series were sweeps, and one ended in 4 games. That lack of additional series games dropped TBS behind ESPN for primetime adults 18-49 and average viewership last week. TBS now has the Yankees in the ALCS for at least five games, although, of course, they're hoping for seven.
SpongeBob doesn't care who is in the baseball championship series or how many games they play, he'll keep Nickelodeon at the top of the total day average viewership rankings seemingly forever.
Prime-time Average Viewers (Live+SD) Week of October 11-17, 2010
Adults 18-49 Prime-time Average (Live+SD)
Total Day Average Viewers (Live+SD)
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery