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With Fewer Baseball Games, TBS Falls Behind ESPN In Week’s Cable Ratings

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October 19th, 2010

Unfortunately for TBS, two of the first round baseball division playoff series were sweeps, and one ended in 4 games. That lack of additional series games dropped TBS behind ESPN for primetime adults 18-49 and average viewership last week. TBS now has the Yankees in the ALCS for at least five games, although, of course, they're hoping for seven.

SpongeBob doesn't care who is in the baseball championship series or how many games they play, he'll keep Nickelodeon at the top of the total day average viewership rankings seemingly forever.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of October 11-17, 2010

Network (000s)
ESPN 4,010
TBSC 3,245
USA 2,689
DSNY 2,601
FOXN 2,443
NAN 1,848
TOON 1,684
HIST 1,491
MTV 1,483
TNT 1,427
A&E 1,279
SYFY 1,197
LIFE 1,184
FX 1,136
HGTV 1,091
SPK 1,079
FAM 1,062
TLC 1,061
BET 1,027
DISC 976
TRU 970
ESP2 956
AMC 954
FOOD 947
CNN 900

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 1,967
TBSC 1,444
USA 994
MTV 941
HIST 673
A&E 669
FX 647
SPK 613
BET 602
TNT 601
CMDY 588
LIFE 578
TLC 551
SYFY 542
DSNY 537
DISC 519
BRAV 494
FAM 472
FOOD 460
NAN 456
TRU 446
TOON 429
EN 392
ESP2 389
AMC 383

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,112
DSNY 1,597
NAN 1,585
ESPN 1,501
USA 1,404
TOON 1,301
TBSC 1,288
FOXN 1,262
ADSM 1,237
TNT 1,160
HIST 816
MTV 747
A&E 722
HGTV 650
TRU 634
CNN 631
FX 616
FOOD 599
DISC 586
SYFY 578
LIFE 575
FAM 549
TVLD 541
SPK 534
NKJR 526

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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