via press release:
TBS’ Exclusive MLB ALCS Coverage of Game #3 of Rangers/Yankees Delivers a 5.2 US Rating and 8.2 Million Total Viewers
TBS’ LCS Coverage up +29% and +33% in U.S. Ratings and Total Viewers over 2009
TBS’ exclusive coverage of the American League Championship Series presented by Capital One Venture Card (ALCS) continues to deliver for the network with the pivotal Game #3 matchup between the Texas Rangers @ New York Yankees earning a 5.2 U.S. Rating and over 8.2 million total viewers. To date, TBS’s coverage of the ALCS is up significantly over the network’s NLCS (Dodgers/Phillies) coverage from last year, delivering a. 4.5 U.S. Rating (+29%) and 5,262,000 million total viewers (+33%).
Through three games of the ALCS, TBS is delivering double digit growth in all key demos vs. the network’s coverage of the 2009 NLCS, including:
- US HH Ratings – +29% (4.5 vs. 3.5 US Rating)
- Total Viewers – +33% (5,262,000 vs. 3,990,000)
- A18-34: +26% (1,385,000 vs. 1,100,000)
- A18-49: +30% (3,053,000 vs. 2,357,000)
- A25-54: +40% (3,318,000 vs. 2,378,000
- M18-34: +32% (966,000 vs. 733,000)
- M18-49: +38% (2,147,000 vs. 1,555,000)
- M25-54: +50% (2,328,000 vs. 1,550,000)
TBS’s coverage of Game #3 of the Texas Rangers at New York Yankees at delivered a 14.5in the New York market and a 22.1 rating in the Dallas Fort-Worth market.
The MLB Postseason on TBS continues Tuesday (Oct. 18) beginning at 7:30 p.m. (ET) with TBS MLB on Deck presented by Jeep, followed by Game #4 of Rangers/Yankees at 8 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS’s coverage, following the completion of the game.
Source: Based on Nielsen Media Research Live + Same Day data stream. Fast National data (10-16-2010 to 10-18-10) compared to 2009 NLCS 5 game average on TBS (10-15-09 to 10-18-09). Local metered market ratings based on Arianna data (10-18-10).