For the Second Tuesday in a Row, ABC is the Only Net Up Year to Year in Viewers

Categories: Network TV Press Releases

Written By

October 20th, 2010

via press release:

For the Second Tuesday in a Row, ABC is the Only Net Up Year to Year in Viewers

No Ordinary Family” Takes Second at 8pm in Total Viewers, Improving its

Time Slot on Average by 3.5 Million Viewers and by 59% in Adults 18-49

“DWTS: The Results” Ranks No. 2 at 9pm in Viewers and Adults 18-49,

Up Over its Year-Ago Averages by 3.3 Million Viewers and by 23% in Young Adults

ABC’s “Detroit 1-8-7” is the Only 10pm Network Drama

To Grow Week to Week in Adults 18-49

Tuesday Night (8:00-11:00 p.m.)

With its new Tuesday schedule, ABC took second on the night in both Total Viewers (10.3 million) and Adults 18-49 (2.4/7), turning in the Net's most competitive Tuesday finish this season in the key young adult sales demo.  For the 4th straight week, ABC built on the same night last year (10/20/09) in Total Viewers by nearly 1.0 million viewers (10.3 million vs. 9.4 million).  In fact, for the second straight week, ABC was the only net to see its Total Viewer count on the night improve year to year.

No Ordinary Family” (8:00-9:00 p.m.)

In the Tuesday 8 o’clock hour, ABC’s “No Ordinary Family (7.4 million) placed second in its time period in Total Viewers, beating NBC's “The Biggest Loser(6.7 million) and Fox's rebroadcast “Glee(5.5 million).  Building audience in the opening hour of the evening, “No Ordinary Family” increased in Total Viewers (+3% - 7.3 million to 7.5 million) and Adults 18-49 (+5% - 2.1/6 to 2.2/6) from its first half-hour to its second half-hour.

  • Growing its time slot by wide margins year to year on all 4 of its telecasts, on average “No Ordinary Family” is improving the hour for ABC by 3.5 million viewers (9.0 million vs. 5.5 million) and by 59% in Adults 18-49 (2.7/8 vs. 1.7/5) from the same point last season.

Dancing with the Stars: The Results Show” (9:00-10:00 p.m.)

Building on its lead-in and picking up audience throughout its telecast, ABC’sDancing with the Stars: The Results” finished second in its hour among Total Viewers (15.3 million) and Adults 18-49 (3.1/8). The ABC dance competition ranked No. 1 in its slot across all key Women demos (W18-34/W18-49/W25-54).  “DWTS: The Results” held solid advantages over its unscripted competition in the time period, beating “The Biggest Loser (7.3 million and 2.7/7) by 8.0 million viewers and by 15% in Adults 18-49. Television icon Florence Henderson was the fifth celebrity eliminated from the dance competition this season.

  • The ABC dancing results show continues to trend ahead of its year-ago performance, up on average this season by 3.3 million viewers (17.1 million vs. 13.8 million) and by 23% in Adults 18-49 (3.7/10 vs. 3.0/8) from the same point a year ago.


Detroit 1-8-7” (10:00-11:00 p.m.)

Standing as the only network program in the hour to grow week to week in young adults, ABC’s “Detroit 1-8-7” saw increases of 19% in Total Viewers (8.3 million vs. 7.0 million) and 6% in Adults 18-49 (1.9/5 vs. 1.7/5) over its week-ago performance.  The freshman ABC drama was once again the 2nd-most-watched TV show in the 10 o’clock hour, outdrawing NBC’s sophomore drama, “Parenthood,” for the 5th straight week (+3.4 million viewer advantage – 8.3 million vs. 4.9 million). The new ABC drama also finished No. 2 in the hour for the 5th week in a row with Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/19/10.

 
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