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Cable News Ratings for Thursday, October 21, 2010

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October 22nd, 2010

Live + Same Day Cable News Daily Ratings for October 21, 2010
P2+ Total Day
FNC – 1,464,000 viewers
CNN – 380,000 viewers
MSNBC – 412,000 viewers
CNBC – 168,000 viewers
HLN - 254,000 viewers

P2+ Prime Time
FNC – 3,093,000 viewers
CNN – 603,000 viewers
MSNBC –990,000 viewers
CNBC – 164,000 viewers
HLN - 410,000 viewers

25-54 Total Day
FNC –361,000 viewers
CNN –115,000 viewers
MSNBC – 121,000 viewers
CNBC – a scratch w/ 51,000 viewers
HLN – 101,000 viewers

25-54 Prime Time
FNC – 766,000 viewers
CNN – 230,000 viewers
MSNBC –256,000 viewers
CNBC – 71,000 viewers
HLN – 107,000 viewers

35-64 Total Day
FNC – 679,000 viewers
CNN – 185,000 viewers
MSNBC – 211,000 viewers
CNBC – 90,000 viewers
HLN – 127,000 viewers

35-64 Prime Time
FNC – 1,437,000 viewers
CNN – 317,000 viewers
MSNBC –456,000 viewers
CNBC – 79,000 viewers
HLN –193,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,042,000 viewers (327,000) (578,000)
American Morning- 226,000 viewers (72,000) (116,000)
Morning Joe- 359,000 viewers (126,000) (186,000)
Squawk Box- 136,000 viewers (62,000) (103,000)
Morning Express w/ Meade- 376,000 viewers (198,000) (203,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,224,000 viewers (508,000) (964,000)
Situation Room—615,000 viewers (133,000) (269,000)
Hardball w/ C. Matthews – 466,000 viewers (121,000) (255,000)
Fast Money– 242,000 viewers (a scratch w/49,000) (139,000)
Showbiz Tonight — 141,000 viewers (65,000) (56,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,345,000 viewers (459,000) (950,000)
Situation Room—508,000 viewers (134,000) (222,000)
Ed Show —648,000 viewers (136,000) (334,000)
Mad Money — 175,000 viewers (61,000) (103,000)
Prime News – 199,000 viewers (82,000) (135,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,229,000 viewers (505,000) (946,000)
John King USA– 463,000 viewers (136,000) (244,000)
Hardball w/ C. Matthews – 582,000 viewers (194,000) (323,000)
Kudlow Report– a scratch w/102,000 viewers (a scratch w/ 25,000) (a scratch w/ 74,000)
Issues - 373,000 viewers (132,000) (238,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 4,283,000 viewers (1,045,000) (1,941,000)
Parker/Spitzer –516,000 viewers (183,000) (264,000)
Countdown w/ K. Olbermann – 1,173,000 viewers (317,000) (559,000)
Trash Inc: Garbage – 203,000 viewers (73,000) (89,000)
Nancy Grace – 551,000 viewers (149,000) (267,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,632,000 viewers (684,000) (1,211,000)
Black in America —668,000 viewers (260,000) (348,000)
Rachel Maddow Show —1,017,000 viewers (273,000) (467,000)
BP: In Deep Water (9PM-9:30PM) – a scratch w/61,000 viewers (a scratch w/30,000) (a scratch w/32,000)
How I Made my Millions (9:30PM-10PM) – 198,000 viewers (93,000) (94,000)
Joy Behar – 449,000 viewers (98,000) (212,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,356,000 viewers (568,000) (1,154,000)
Black In America — 624,000 viewers (247,000) (339,000)
Last Word w/ L. O’Donnell– 768,000 viewers (178,000) (339,000)
American Greed – 158,000 viewers (78,000) (85,000)
Nancy Grace –254,000 viewers (80,000) (114,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,893,000 viewers (492,000) (981,000)
Anderson Cooper 360 – 475,000 viewers (221,000) (281,000)
Countdown w/ K. Olbermann —548,000 viewers (137,000) (238,000)
Mad Money – a scratch w/66,000 viewers (a scratch w/ 28,000) (a scratch w/35,000)
Showbiz Tonight-- 250,000 viewers (79,000) (124,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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