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TV Ratings Thursday: Baseball Playoff + Everything Drops Except CSI; Big Bang Theory Tops with 18-49

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October 22nd, 2010

Scoreboard CBS FOX ABC NBC Uni CW
rating/Share: Adults 18-49 3.3/9 2.9/8 2.6/7 2.1/6 1.8/5 1.3/4
Rating/Share: Adults 18-34 2.0/6 2.3/7 2.3/7 2.2/7 1.9/6 1.5/5
Total Viewers (million) 13.625 9.315 7.658 4.785 4.132 3.214

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Due to the nature of live sports, Fast Nationals for FOX (MLB Playoff) are approximate and subject to significant revision.  See definitions below for more information on these Fast National Numbers

CBS won the night as all shows on ABC, CBS and NBC other than CBS's CSI fell versus last week's final numbers.  The Major League Baseball playoff on Fox scored a 2.9 rating with adults 18-49 between 8p-11p.  That's up 12% from last year's NLCS game 5 on TBS and up 12% from 2008 when it was also on Fox.  Those numbers are likely to change some with time zone adjustments and inclusion of the 13 minutes that ran past 11pm.

Other than the baseball playoff, ratings erosion was everywhere except CSI, which was up 6% versus last week to a 3.3 adults 18-49 rating.  The Big Bang Theory was down 7% to a 4.0 rating with adults 18-49, but still the top performer of the night.  $#*! My Dad Says was fairly steady dropping only 3% to a 3.1 adults 18-49 rating.  The Mentalist dropped 12% to a season low 2.9 adults 18-49 rating.

Grey's Anatomy was down 15% to a 3.9 rating with adults 18-49, a new low for a fall telecast.  Private Practice was down 7% to a season low 2.8 with adults 18-49.

On NBC Community was down 14% to a 1.9 rating with 18-49 and 30 Rock fell a whopping 29% from last week's live performances to a 2.2 adults 18-49 rating.  The Office dropped 11% to its lowest ever fall telecast of a 3.4 adults 18-49 rating.  Outsourced dropped to a 2.3 rating with adults 18-49, a series low.

Ok, technically everything dropped but CSI and The Apprentice which merely tied its series low with a 1.3 adults 18-49 rating.

Over on the CW  The Vampire Diaries scored a 2.4 rating with women 18-34 and Nikita gave almost half of it with a 1.3 W18-34 rating, though that was on par with its last original.  The Vampire Diaries matched season highs with total viewers, adults 18-34 and adults 18-49.

Overnight ratings for Thursday, October 21, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Bang Theory 4.0/13 12.94
FOX Baseball NLCS Game 5: Phillies at Giants 2.8/9 9.66
NBC Community 1.9/6 4.56
CW Vampire Diaries 1.6/8 3.58
ABC Grey's Anatomy (R) 1.2/4 4.36
8:30 CBS X $#*! My Dad Says 3.1/9 10.91
NBC 30 Rock 2.2/7 5.26
9:00 ABC Grey's Anatomy 3.9/10 10.79
NBC The Office 3.4/9 6.82
CBS CSI 3.3/9 14.73
FOX Baseball NLCS Game 5: Phillies at Giants 2.8/7 8.94
CW Nikita 1.0/3 2.85
9:30 NBC Outsourced 2.3/6 4.94
10:00 FOX Baseball NLCS Game 5: Phillies at Giants 3.1/9 9.34
CBS The Mentalist 2.9/8 14.22
ABC Private Practice 2.8/8 7.82
NBC The Apprentice 1.3/4 3.57

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via NBC press note:
In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.8/7 with an encore; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.7/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; "Late Show," 0.8/4 with an encore; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) tied "Late Late Show" (0.5/3 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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