Yankees Eliminated, Fox’s World Series Ratings Hopes Go With Them

Categories: TV Sports Ratings & News

Written By

October 22nd, 2010

The Yankees have been eliminated from World Series contention, and the Fall ratings prospects for Fox just took a tumble. Fox is already down 12% vs. last season in their adults 18-49 ratings and as Robert noted, they face likely further year to year ratings declines now with the World Series almost certain to be down year to year.

In the 21st century for World Series average viewership to break 20 million, it requires the Yankees or the Red Sox. Although in 2000 & 2009, even the Yankees couldn't average over 20 million.

Last season, the Yankees / Phillies World Series viewership was up sharply from the rain plagued 2008 series between the Rays and the Phillies across the board in all ratings demographics +38% among M18-34 (6.5 vs. 4.7), +37% on M18-49 (7.8 vs. 5.7), +32% in M25-54 (8.7 vs. 6.6), +46% in A18-34 (5.4 vs. 3.7), +41% in A18-49(6.2 vs. 4.4), and +36% in A25-54 (6.8 vs. 5.0). It was the largest year to year household ratings % increase in history.

I don't think the NL opponent makes much difference at all to ratings this year. At this point, all Fox can hope for to salvage its ratings is a long series. That both typically boosts viewership in the later games, and adds more multi-hour highly rated games to their ratings averages. A seven game series without the Yankees is likely worth more to ratings than a four game series with the Yankees, but this season the latter is no longer an option.

We'll have a "guess the World Series ratings/ viewership" post once the NLCS is over.

Full World Series Ratings Data, 1968-2009:

Year Net #Telecasts Rating Share Homes Viewers Teams
2009 FOX 6 11.7 19 19,400,000 New York Yankees / Philadelphia Phillies
2008 FOX 5* 8.4 14 13,635,000 Tampa Bay Rays/Philadelphia Phillies
2007 FOX 4 10.6 18 11,994,000 17,123,000 Boston Red Sox / Colorado Rockies
2006 FOX 5 10.1 17 11,282,000 15,812,000 St. Louis Cardinals /Detroit Tigers
2005 FOX 4 11.1 19 12,272,000 17,162,000 Chicago White Sox/Houston Astros
2004 FOX 4 15.8 26 17,270,000 25,390,000 Boston Red Sox/St. Louis Cardinals
2003 FOX 6 12.8 22 13,834,000 20,142,000 Florida Marlins / NY Yankees
2002 FOX 7 11.9 20 12,645,000 19,261,000 Anahiem Angels/San Francisco Giants
2001 FOX 7 15.7 26 16,519,000 24,528,000 Arizona Diamnondbacks / NY Yankees
2000 FOX 5 12.4 21 12,657,000 18,081,000 NY Yankees / NY Mets
1999 NBC 4 16.0 26 16,105,000 23,731,000 NY Yankees / Atlanta Braves
1998 FOX 4 14.1 24 14,050,000 20,340,000 NY Yankees / San Diego Padres
1997 NBC 7 16.7 29 16,410,000 24,790,000 Florida Marlins / Cleveland Indians
1996 FOX 6 17.4 29 16,890,000 25,220,000 NY Yankees / Atlanta Braves
1995 ABC 6 19.5 33 18,710,000 28,970,000 Atlanta Braves / Cleveland Indians
1994 Baseball Strike
1993 CBS 6 17.3 30 16,330,000 24,700,000 Toronto Blue Jays / Philadelphia Phillies
1992 CBS 6 20.2 34 18,820,000 30,010,000 Toronto Blue Jays / Atlanta Braves
1991 CBS 7 24.0 39 22,060,000 35,680,000 Minnesota Twins / Atlanta Braves
1990 CBS 4 20.8 36 19,320,000 30,240,000 Cincinnati Reds / Oakland Athletics
1989 ABC 4 16.4 29 15,090,000 24,550,000 Oakland Athletics / San Francisco Giants
1988 NBC 5 23.9 39 21,610,000 34,490,000 Los Angeles Dodgers / Oakland Athletics
1987 ABC 7 24.0 41 21,230,000 35,340,000 Minnesota Twins / St. Louis Cardinals
1986 NBC 7 28.6 46 23,640,000 36,370,000 New York Mets / Boston Red Sox
1985 ABC 7 25.3 39 21,740,000 34,510,000 Kansas City Royals / St. Louis Cardinals
1984 NBC 5 22.9 40 19,270,000 28,010,000 Detroit Tigers / San Diego Padres
1983 ABC 5 23.3 41 19,570,000 29,540,000 Baltimore Orioles / Philadelphia Phillies
1982 NBC 7 27.9 49 23,370,000 38,070,000 St. Louis Cardinals / Milwaukee Brewers
1981 ABC 6 30.0 49 24,480,000 41,370,000 Los Angeles Dodgers / NY Yankees
1980 NBC 6 32.8 56 25,380,000 42,300,000 Philadelphia Phillies / Kansas City Royals
1979 ABC 7 28.5 50 21,730,000 37,960,000 Pittsburgh Pirates / Baltimore Orioles
1978 NBC 6 32.8 56 24,450,000 44,278,950 NY Yankees / Los Angeles Dodgers
1977 ABC 6 29.8 53 21,720,000 37,150,000 NY Yankees / Los Angeles Dodgers
1976 NBC 4 27.5 48 19,580,000 34,720,000 Cincinnati Reds / NY Yankees
1975 NBC 7 28.7 52 19,980,000 35,960,000 Cincinnati Reds / Boston Red Sox
1974 NBC 5 25.6 46 17,540,000 29,080,000 Oakland Athletics / Los Angeles Dodgers
1973 NBC 7 30.7 57 20,320,000 34,750,000 Oakland Athletics / NY Mets
1972 NBC 7 27.5 58 NA NA Oakland Athletics / Cincinnati Reds
1971 NBC 7 24.2 59 NA NA Pittsburgh Pirates / Baltimore Orioles
1970 NBC 5 19.4 53 NA NA Baltimore Orioles / Cincinnati Reds
1969 NBC 5 22.4 58 NA NA NY Mets / Baltimore Orioles
1968 NBC 7 22.8 57 NA NA Detroit Tigers / St. Louis Cardinals

*While there were six telecasts for the 2008 series, there were only five games. The sixth telecast was the completion of game five which was suspended due to rain.

Copyright © 2009 The Nielsen Company. All Rights Reserved.

 
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