The third week of the broadcast season (October 4-10) saw Modern Family, Parenthood and Hawaii Five-0 top our three different rankings for additions between Same Day and Live+7 Day DVR viewing.
Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.
Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings.
Hawaii Five-0 again topped the absolute average viewership gained from DVR viewing, adding 3.13 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
Don't forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
Unfortunately, the Jedi Mind Tricks still work on some people.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 4-10):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | Modern Family | ABC | 4.6 | 6.1 | 1.5 | 32% | 24% |
| 2 | Grey'S ANATOMY | ABC | 4.6 | 6.0 | 1.4 | 30% | 23% |
| 3 | HOUSE | FOX | 4.0 | 5.4 | 1.4 | 34% | 25% |
| 4 | OFFICE | NBC | 3.5 | 4.7 | 1.2 | 35% | 26% |
| 5 | GLEE | FOX | 4.6 | 5.9 | 1.2 | 27% | 21% |
| 6 | Big Bang Theory, THE | CBS | 4.1 | 5.3 | 1.2 | 28% | 22% |
| 7 | Criminal Minds | CBS | 3.6 | 4.7 | 1.1 | 31% | 24% |
| 8 | Hawaii Five-0 | CBS | 3.6 | 4.6 | 1.1 | 31% | 23% |
| 9 | Mentalist, THE | CBS | 3.0 | 4.1 | 1.1 | 35% | 26% |
| 10 | Private Practice | ABC | 2.9 | 3.9 | 1.0 | 34% | 25% |
| 11 | CSI | CBS | 2.8 | 3.7 | 1.0 | 34% | 26% |
| 12 | PARENTHOOD | NBC | 2.1 | 3.0 | 0.9 | 44% | 31% |
| 13 | NCIS | CBS | 3.8 | 4.7 | 0.9 | 24% | 19% |
| 14 | EVENT | NBC | 2.4 | 3.3 | 0.9 | 38% | 27% |
| 15 | Two and a Half Men | CBS | 4.6 | 5.4 | 0.9 | 19% | 16% |
| 16 | BONES | FOX | 2.7 | 3.5 | 0.9 | 32% | 24% |
| 17 | Desperate Housewives | ABC | 3.9 | 4.8 | 0.9 | 22% | 18% |
| 18 | FRINGE | FOX | 2.0 | 2.8 | 0.8 | 39% | 28% |
| 19 | NCIS: LOS ANGELES | CBS | 3.5 | 4.3 | 0.8 | 23% | 19% |
| 20 | 30 Rock | NBC | 2.2 | 2.9 | 0.8 | 36% | 26% |
| 21 | Law And Order:SVU | NBC | 2.6 | 3.3 | 0.8 | 30% | 23% |
| 22 | SURVIVOR: NICARAGUA | CBS | 3.8 | 4.5 | 0.8 | 20% | 17% |
| 23 | How I Met Your Mother | CBS | 3.5 | 4.2 | 0.7 | 21% | 17% |
| 24 | CASTLE | ABC | 2.7 | 3.4 | 0.7 | 28% | 22% |
| 25 | Good Wife, THE | CBS | 2.5 | 3.3 | 0.7 | 28% | 22% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 4-10):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | PARENTHOOD | NBC | 2.1 | 3.0 | 0.9 | 44% | 31% |
| 2 | SUPERNATURAL | CW | 1.0 | 1.4 | 0.4 | 40% | 29% |
| 3 | FRINGE | FOX | 2.0 | 2.8 | 0.8 | 39% | 28% |
| 4 | EVENT | NBC | 2.4 | 3.3 | 0.9 | 38% | 27% |
| 5 | 30 Rock | NBC | 2.2 | 2.9 | 0.8 | 36% | 26% |
| 6 | Gossip Girl-MON | CW | 1.1 | 1.5 | 0.4 | 35% | 26% |
| 7 | OFFICE | NBC | 3.5 | 4.7 | 1.2 | 35% | 26% |
| 8 | Blue Bloods | CBS | 1.8 | 2.5 | 0.6 | 35% | 26% |
| 9 | Mentalist, THE | CBS | 3.0 | 4.1 | 1.1 | 35% | 26% |
| 10 | CSI | CBS | 2.8 | 3.7 | 1.0 | 34% | 26% |
| 11 | Private Practice | ABC | 2.9 | 3.9 | 1.0 | 34% | 25% |
| 12 | 90210 | CW | 0.9 | 1.3 | 0.3 | 34% | 25% |
| 13 | HOUSE | FOX | 4.0 | 5.4 | 1.4 | 34% | 25% |
| 14 | Good Guys | FOX | 0.7 | 1.0 | 0.3 | 34% | 25% |
| 15 | MEDIUM | CBS | 1.2 | 1.6 | 0.4 | 34% | 25% |
| 16 | Lie To Me | FOX | 2.1 | 2.8 | 0.7 | 33% | 25% |
| 17 | BONES | FOX | 2.7 | 3.5 | 0.9 | 32% | 24% |
| 18 | Modern Family | ABC | 4.6 | 6.1 | 1.5 | 32% | 24% |
| 19 | CSI: NY | CBS | 1.9 | 2.5 | 0.6 | 32% | 24% |
| 20 | Outlaw | NBC | 0.9 | 1.2 | 0.3 | 31% | 24% |
| 21 | Criminal Minds | CBS | 3.6 | 4.7 | 1.1 | 31% | 24% |
| 22 | Hawaii Five-0 | CBS | 3.6 | 4.6 | 1.1 | 31% | 23% |
| 23 | Grey'S ANATOMY | ABC | 4.6 | 6.0 | 1.4 | 30% | 23% |
| 24 | Law And Order:SVU | NBC | 2.6 | 3.3 | 0.8 | 30% | 23% |
| 25 | COMMUNITY | NBC | 1.8 | 2.3 | 0.5 | 29% | 23% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 4-10):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Viewership Increase (000) | Post Airdate % Viewership Increase from DVR Viewing | % of Viewership By DVR Post Airdate |
| 1 | HAWAII FIVE-0 | CBS | 12,294 | 15,424 | 3,130 | 25% | 20% |
| 2 | Mentalist, THE | CBS | 14,411 | 17,474 | 3,063 | 21% | 18% |
| 3 | MODERN FAMILY | ABC | 11,478 | 14,413 | 2,935 | 26% | 20% |
| 4 | Grey'S ANATOMY | ABC | 12,805 | 15,678 | 2,873 | 22% | 18% |
| 5 | HOUSE | FOX | 10,794 | 13,587 | 2,793 | 26% | 21% |
| 6 | Criminal Minds | CBS | 13,907 | 16,584 | 2,677 | 19% | 16% |
| 7 | GLEE | FOX | 11,213 | 13,683 | 2,470 | 22% | 18% |
| 8 | Big Bang Theory, THE | CBS | 12,594 | 15,058 | 2,464 | 20% | 16% |
| 9 | CASTLE | ABC | 10,874 | 13,276 | 2,402 | 22% | 18% |
| 10 | NCIS | CBS | 19,838 | 22,201 | 2,363 | 12% | 11% |
| 11 | Blue Bloods | CBS | 11,192 | 13,512 | 2,320 | 21% | 17% |
| 12 | EVENT | NBC | 7,612 | 9,845 | 2,233 | 29% | 23% |
| 13 | CSI | CBS | 12,537 | 14,758 | 2,221 | 18% | 15% |
| 14 | Good Wife, THE | CBS | 12,795 | 14,996 | 2,201 | 17% | 15% |
| 15 | PARENTHOOD | NBC | 5,180 | 7,257 | 2,077 | 40% | 29% |
| 16 | OFFICE | NBC | 6,969 | 9,030 | 2,061 | 30% | 23% |
| 17 | NCIS: LOS ANGELES | CBS | 16,186 | 18,203 | 2,017 | 12% | 11% |
| 18 | BONES | FOX | 9,269 | 11,211 | 1,942 | 21% | 17% |
| 19 | Two and a Half Men | CBS | 14,391 | 16,314 | 1,923 | 13% | 12% |
| 20 | Private Practice | ABC | 7,927 | 9,844 | 1,917 | 24% | 19% |
| 21 | FRINGE | FOX | 5,219 | 7,072 | 1,853 | 36% | 26% |
| 22 | Desperate Housewives | ABC | 12,402 | 14,168 | 1,766 | 14% | 12% |
| 23 | Lie To Me | FOX | 5864 | 7628 | 1,764 | 30% | 23% |
| 24 | Defenders, THE | CBS | 9,387 | 11,112 | 1,725 | 18% | 16% |
| 25 | Law And Order:SVU | NBC | 8,718 | 10,435 | 1,717 | 20% | 16% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
