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Live+7 DVR Ratings: Modern Family, Parenthood, Hawaii Five-0 Top Week's Rankings

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October 25th, 2010

The third week of the broadcast season (October 4-10) saw Modern Family, Parenthood and Hawaii Five-0 top our three different rankings for additions between Same Day and Live+7 Day DVR viewing.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 again topped the absolute average viewership gained from DVR viewing, adding 3.13 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Don't forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.


To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 4-10):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 Modern Family ABC 4.6 6.1 1.5 32% 24%
2 GREY'S ANATOMY ABC 4.6 6.0 1.4 30% 23%
3 HOUSE FOX 4.0 5.4 1.4 34% 25%
4 OFFICE NBC 3.5 4.7 1.2 35% 26%
5 Glee FOX 4.6 5.9 1.2 27% 21%
6 Big Bang Theory, THE CBS 4.1 5.3 1.2 28% 22%
7 Criminal Minds CBS 3.6 4.7 1.1 31% 24%
8 Hawaii Five-0 CBS 3.6 4.6 1.1 31% 23%
9 Mentalist, THE CBS 3.0 4.1 1.1 35% 26%
10 Private Practice ABC 2.9 3.9 1.0 34% 25%
11 CSI CBS 2.8 3.7 1.0 34% 26%
12 PARENTHOOD NBC 2.1 3.0 0.9 44% 31%
13 NCIS CBS 3.8 4.7 0.9 24% 19%
14 EVENT NBC 2.4 3.3 0.9 38% 27%
15 Two and a Half Men CBS 4.6 5.4 0.9 19% 16%
16 BONES FOX 2.7 3.5 0.9 32% 24%
17 Desperate Housewives ABC 3.9 4.8 0.9 22% 18%
18 Fringe FOX 2.0 2.8 0.8 39% 28%
19 NCIS: LOS ANGELES CBS 3.5 4.3 0.8 23% 19%
20 30 ROCK NBC 2.2 2.9 0.8 36% 26%
21 Law And Order:SVU NBC 2.6 3.3 0.8 30% 23%
22 SURVIVOR: NICARAGUA CBS 3.8 4.5 0.8 20% 17%
23 How I Met Your Mother CBS 3.5 4.2 0.7 21% 17%
24 Castle ABC 2.7 3.4 0.7 28% 22%
25 Good Wife, THE CBS 2.5 3.3 0.7 28% 22%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 4-10):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 PARENTHOOD NBC 2.1 3.0 0.9 44% 31%
2 Supernatural CW 1.0 1.4 0.4 40% 29%
3 Fringe FOX 2.0 2.8 0.8 39% 28%
4 EVENT NBC 2.4 3.3 0.9 38% 27%
5 30 ROCK NBC 2.2 2.9 0.8 36% 26%
6 Gossip Girl-MON CW 1.1 1.5 0.4 35% 26%
7 OFFICE NBC 3.5 4.7 1.2 35% 26%
8 Blue Bloods CBS 1.8 2.5 0.6 35% 26%
9 Mentalist, THE CBS 3.0 4.1 1.1 35% 26%
10 CSI CBS 2.8 3.7 1.0 34% 26%
11 Private Practice ABC 2.9 3.9 1.0 34% 25%
12 90210 CW 0.9 1.3 0.3 34% 25%
13 HOUSE FOX 4.0 5.4 1.4 34% 25%
14 Good Guys FOX 0.7 1.0 0.3 34% 25%
15 MEDIUM CBS 1.2 1.6 0.4 34% 25%
16 Lie To Me FOX 2.1 2.8 0.7 33% 25%
17 BONES FOX 2.7 3.5 0.9 32% 24%
18 Modern Family ABC 4.6 6.1 1.5 32% 24%
19 CSI: NY CBS 1.9 2.5 0.6 32% 24%
20 OUTLAW NBC 0.9 1.2 0.3 31% 24%
21 Criminal Minds CBS 3.6 4.7 1.1 31% 24%
22 Hawaii Five-0 CBS 3.6 4.6 1.1 31% 23%
23 GREY'S ANATOMY ABC 4.6 6.0 1.4 30% 23%
24 Law And Order:SVU NBC 2.6 3.3 0.8 30% 23%
25 COMMUNITY NBC 1.8 2.3 0.5 29% 23%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 4-10):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Viewership Increase (000) Post Airdate % Viewership Increase from DVR Viewing % of Viewership By DVR Post Airdate
1 HAWAII FIVE-0 CBS 12,294 15,424 3,130 25% 20%
2 Mentalist, THE CBS 14,411 17,474 3,063 21% 18%
3 MODERN FAMILY ABC 11,478 14,413 2,935 26% 20%
4 GREY'S ANATOMY ABC 12,805 15,678 2,873 22% 18%
5 HOUSE FOX 10,794 13,587 2,793 26% 21%
6 Criminal Minds CBS 13,907 16,584 2,677 19% 16%
7 Glee FOX 11,213 13,683 2,470 22% 18%
8 Big Bang Theory, THE CBS 12,594 15,058 2,464 20% 16%
9 Castle ABC 10,874 13,276 2,402 22% 18%
10 NCIS CBS 19,838 22,201 2,363 12% 11%
11 Blue Bloods CBS 11,192 13,512 2,320 21% 17%
12 EVENT NBC 7,612 9,845 2,233 29% 23%
13 CSI CBS 12,537 14,758 2,221 18% 15%
14 Good Wife, THE CBS 12,795 14,996 2,201 17% 15%
15 PARENTHOOD NBC 5,180 7,257 2,077 40% 29%
16 OFFICE NBC 6,969 9,030 2,061 30% 23%
17 NCIS: LOS ANGELES CBS 16,186 18,203 2,017 12% 11%
18 BONES FOX 9,269 11,211 1,942 21% 17%
19 Two and a Half Men CBS 14,391 16,314 1,923 13% 12%
20 Private Practice ABC 7,927 9,844 1,917 24% 19%
21 Fringe FOX 5,219 7,072 1,853 36% 26%
22 Desperate Housewives ABC 12,402 14,168 1,766 14% 12%
23 Lie To Me FOX 5864 7628 1,764 30% 23%
24 DEFENDERS, THE CBS 9,387 11,112 1,725 18% 16%
25 Law And Order:SVU NBC 8,718 10,435 1,717 20% 16%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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