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TV Ratings: Sunday Night Favreball Goes Big; Desperate Housewives, Brothers & Sisters Hold At Lows

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October 25th, 2010

Scoreboard NBC CBS ABC FOX Uni
Adults 18-49: rating/Share 7.1/18 3.4/9 2.7/7 1.5/4 1.2/3
Adults 18-34: Rating/Share 6.4/18 2.4/7 2.0/6 1.7/5 1.3/4
Total Viewers (million) 18.950 12.951 9.325 3.544 2.930

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Due to the nature of live sports programming the ratings for NBC (NFL Football) Fox & CBS (NFL overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

While these fast affiliate ratings can't be relied upon for NBC, CBS or Fox (best to wait for the final ratings), it seems pretty clear that NBC's Sunday Night Football featuring the second return of Brett Favre to Green Bay went large in the ratings.

Due to the nature of live sports, Fast Nationals for NBC are approximate. NBC's Sunday Night Football Game 7: Minnesota Vikings vs. Green Bay Packers posted a 8.6 adults 18-49 from 830-11p, up from last week's matchup (Indianapolis Colts vs. Washington Redskins), which delivered a 6.5 rating from 830-11p in the Fast Nationals before rising to a 7.4 rating from 8:31-11:35p in the Finals.

The game did have the best overnight ratings for a primetime NFL game in 12 years.

On ABC (the only ratings reasonably likely to be similar to the finals), America's Funniest Home Videos 1.8 adults 18-49 rating was even with last Sunday. Extreme Makeover: Home Edition rose 4% vs. last week to a 2.4 rating. Desperate Housewives held steady at a season low 3.9 rating. Brothers & Sisters also stayed even with last week, and its 2.6 adults 18-49 rating tied its series low for a Fall original episode.

CBS's line up was all Chopped up because of the NFL overrun, and the half hour numbers below are not to be relied upon for comparison purposes vs. past weeks. Wait for the final ratings.

Note that Fox went with all repeats last night since there was the potential for an NLCS game 7, which wasn't needed (Go Giants!).

Broadcast primetime ratings for Sunday, October 24, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL overrun/60 Minutes 5.3 16 18.925
NBC Football Night In America 2.9 9 8.613
ABC America's Funniest Home Videos 1.5 5 6.853
FOX The Cleveland Show (repeat) 1.1 3 2.715
7:30 NBC Football Night In America 4.5 13 11.930
CBS 60 Minutes 3.2 9 15.642
ABC America's Funniest Home Videos 2.1 6 8.441
FOX The Cleveland Show (repeat) 1.2 3 2.653
8:00 NBC Football Night / Sunday Night Football 6.6 18 18.426
CBS 60 Minutes/The Amazing Race 3.4 9 13.563
ABC Extreme Makeover: Home Edition 2.2 6 8.422
FOX The Simpsons (repeat) 1.6 4 3.909
8:30 NBC Sunday Night Football (Vikings v. Packers) 8.6 21 23.379
CBS The Amazing Race 3.3 8 11.127
ABC Extreme Makeover: Home Edition 2.7 7 9.771
FOX American Dad (repeat) 1.7 4 3.894
9:00 NBC Sunday Night Football (Vikings v. Packers) 8.5 20 23.213
ABC Desperate Housewives 4.0 9 12.338
CBS Amazing Race/Undercover Boss 3.4 8 11.601
FOX Family Guy (repeat) 2.1 5 4.525
9:30 NBC Sunday Night Football (Vikings v. Packers) 9.1 21 24.148
ABC Desperate Housewives 3.9 9 11.971
CBS Undercover Boss 3.4 8 11.427
FOX American Dad (repeat) 1.6 4 3.567
10:00 NBC Sunday Night Football (Vikings v. Packers) 8.4 20 21.347
CBS Undercover Boss/CSI: Miami 3.2 8 11.663
ABC Brothers & Sisters 2.7 7 8.806
10:30 NBC Sunday Night Football (Vikings v. Packers) 8.2 21 20.540
CBS CSI: Miami 2.4 6 9.658
ABC Brothers & Sisters 2.4 6 7.996

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Note: due to a carriage dispute Fox is currently unavailable to ~3 million Cablevision subscribers (unless they use the over the air signal).

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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