TV's Top DVR Gainer, ABC's 'Modern Family' Emerges as the #1 Scripted Series in Adults 18-49

Categories: Network TV Press Releases

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October 25th, 2010

via ABC press note:

DVR Playback for the week of 10/4/10:

For the 3rd straight week this seasonABC’s “Modern Family” and “Grey’s Anatomy” registered as TV’s Top 2 biggest gainers from the first-reported numbers to the DVR finals in Adults 18-49.  Modern Family” finished as the week’s top gainer, picking up on an additional 1.5 rating points and jumping by +33% from a 4.6 rating to a 6.1 rating, from the Live + Same Day to the Live + 7 Day Adult 18-49 averages.  As a result, “Modern Family” emerged as the sole #1 scripted series for the week (initially in the L+SD averages there was a 3-way tie for the top spot during the week).  In fact in the revised numbers, ABC claimed the Top 2 scripted shows for the weekas Modern Family and Grey’s Anatomy each moved ahead of Fox’s Glee in the finals.   Both ABC programs also added on nearly 3 million more Total Viewers from their initial talliesModern Family (11.5 million to 14.4 million) and Grey’s (12.8 million to 15.7 million).

  • Among Adults 18-49, 6 of ABC’s scripted series delivered substantial ratings increases of 7-tenths of rating point or more “Modern Family”(+1.5 rating), “Grey’s Anatomy(+1.4 rating),Private Practice (+1.0 rating), Desperate Housewives (+0.9 rating), Castle (+0.8 rating) andCougar Town (+0.7 rating).
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