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Cable News Ratings for Monday, October 25, 2010

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October 26th, 2010


Live + Same Day Cable News Daily Ratings for October 25, 2010
P2+ Total Day
FNC – 1,275,000 viewers
CNN – 374,000 viewers
MSNBC – 428,000 viewers
CNBC – 172,000 viewers
HLN - 244,000 viewers

P2+ Prime Time
FNC – 2,469,000 viewers
CNN – 542,000 viewers
MSNBC –855,000 viewers
CNBC – a scratch w/97,000 viewers
HLN - 384,000 viewers

25-54 Total Day
FNC –318,000 viewers
CNN –123,000 viewers
MSNBC – 131,000 viewers
CNBC – a scratch w/ 39,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 652,000 viewers
CNN – 181,000 viewers
MSNBC –244,000 viewers
CNBC – a scratch w/25,000 viewers
HLN – 135,000 viewers

35-64 Total Day
FNC – 604,000 viewers
CNN – 177,000 viewers
MSNBC – 205,000 viewers
CNBC – 91,000 viewers
HLN – 141,000 viewers

35-64 Prime Time
FNC – 1,190000 viewers
CNN – 251,000 viewers
MSNBC –417,000 viewers
CNBC – a scratch w/45,000 viewers
HLN –202,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 931,000 viewers (290,000) (504,000)
American Morning- 204,000 viewers (70,000) (112,000)
Morning Joe- 432,000 viewers (150,000) (215,000)
Squawk Box- 145,000 viewers (45,000) (100,000)
Morning Express w/ Meade- 257,000 viewers (148,000) (190,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,299,000 viewers (574,000) (1,101,000)
Situation Room—639,000 viewers (215,000) (302,000)
Hardball w/ C. Matthews – 638,000 viewers (146,000) (232,000)
Fast Money – 237,000 viewers (a scratch w/46,000) (135,000)
Showbiz Tonight — 174,000 viewers (61,000) (117,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,134,000 viewers (416,000) (932,000)
Situation Room—534,000 viewers (226,000) (295,000)
Ed Show —858,000 viewers (188,000) (359,000)
Mad Money — 150,000 viewers (a scratch w/48,000) (93,000)
Prime News – 199,000 viewers (a scratch w/53,000) (126,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,011,000 viewers (422,000) (888,000)
John King USA– 481,000 viewers (178,000) (265,000)
Hardball w/ C. Matthews – 753,000 viewers (178,000) (370,000)
Kudlow Report– 133,000 viewers (a scratch w/ 25,000) (62,000)
Issues – 449,000 viewers (130,000) (231,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,436,000 viewers (827,000) (1,605,000)
Parker/Spitzer –416,000 viewers (184,000) (230,000)
Countdown w/ K. Olbermann – 1,175000 viewers (294,000) (562,000)
Executive Vision: Infrstr– a scratch w/75,000 viewers (a scratch w/12,000) (a scratch w/18,000)
Nancy Grace – 647,000 viewers (198,000) (318,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,195,000 viewers (660,000) (1,098,000)
Larry King Live —581,000 viewers (161,000) (266,000)
Rachel Maddow Show —683,000 viewers (226,000) (345,000)
Bio: Conrad Hilton – a scratch w/117,000 viewers (a scratch w/ 29,000) (59,000)
Joy Behar – 267,000 viewers (92,000) (131,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,766,000 viewers (464,000) (866,000)
Anderson Cooper 360 — 627,000 viewers (198,000) (258,000)
Last Word w/ L. ODonnell– 703,000 viewers (212,000) (343,000)
Mob Money – a scratch w/99,000 viewers (a scratch w/34,000) (59,000)
Nancy Grace –279,000 viewers (128,000) (177,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,485,000 viewers (500,000) (860,000)
Anderson Cooper 360 – 319,000 viewers (104,000) (136,000)
MSNBC Investigates —414,000 viewers (128,000) (235,000)
Mad Money – a scratch w/41,000 viewers (a scratch w/13,000) (a scratch w/14,000)
Showbiz Tonight-- 279,000 viewers (133,000) (175,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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