Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including MLB ALCS Averages

Categories: Network TV Press Releases

Written By

October 26th, 2010

via ratings notes from Turner:

TBS

Coverage of the American League Championship Series (ALCS), featuring the New York Yankees and the Texas Rangers, led TBS to a first place finish as basic cable’s #1 network in primetime delivery of viewers (4.8 million), households (3.6 million), adults 18-34 (1 million), adults 18-49 (2.1 million) and adults 25-54 (2.2 million).  The network also scored top rankings in total day among adults 18-49 (807,000) and adults 25-54 (798,000).

TBS’s ALCS coverage climaxed Friday night with Game 6.  Watched by 11.9 million viewers, the game ranked as the #1 Friday program on all of television and cable’s #1 program for the week.  It also ranks as the most-watched Major League Baseball game for 2010-to-date and the second most watched telecast in TBS’s 34-year history.

Overall, TBS’s MLB playoff coverage, which included all four League Division Series and the ALCS exclusively, experienced strong growth compared to last year, with viewers up 9%, adults 18-34 up 7%, adults 18-49 up 5%, adults 25-54 up 8% and male adult demos up double-digit percentages.  Driving the playoff growth was the ALCS, which was up 36% among viewers, 29% among adults 18-34, 32% among adults 18-49 and 40% among adults 25-54.

Baseball wasn’t the only thing that hit it out of the park for TBS last week.  Tyler Perry’s Meet the Browns and The Office delivered basic cable’s top four sitcom telecasts for the week among adults 18-49.  Meet the Browns also took the top sitcom spot among total viewers, while The Office was first among adults 18-34.

The strength of this past week’s programming pushed TBS to the top of the charts as basic cable’s #1 network in primetime delivery of adults 18-34 for the year-to-date.

Cartoon Network
Cartoon Network’s Monday night block of comedy animation (7-10 p.m.) continued to rank #1 among boys 6-11 demos compared to its competition, and scored significant gains vs. the same 2009 time period.  Overall, kids 6-11 average delivery (748,000) grew by 13% and ratings (3.0) by 11%; kids 2-11 delivery (1,081,000) grew by 7% and ratings (2.6) by 4%; and kids 9-14 delivery (571,000) grew by 26% and ratings (2.3) by 21%.

Adventure Time (8 p.m.) continued to anchor the Monday evening comedy line-up, earning solid growth vs. 2009—kids 6-11 delivery (1,083,000) increased by 46% and kids 2-11 delivery (1,477,000) increased by 30%. Even more impressively, boys 6-11 delivery (904,000) improved by an impressive 104%, boys 2-11 delivery (1,169,000) improved by 79% and boys 9-14 delivery (665,000) jumped by 122%.

Showing double and triple delivery growth across most kids demo, Regular Show (Monday, 8:15 p.m.) also proved its growing performance on Monday.  Compared to last year’s time period, kids 6-11 delivery (1,065,000) improved by 37%; kids 2-11 delivery (1,389,000) improved by 24%, kids 9-14 delivery (828,000) improved by 59%, boys 6-11 delivery (877,000) improved by 82%, boys 2-11 delivery (1,083,000) improved by 64% and boys 9-14 delivery (665,000) improved by 122%.  MAD (8:30 p.m.) also continued its growth trajectory among targeted kids and boys—kids 6-11 delivery (940,000) grew by 17%, kids 2-11 delivery (1,213,000) grew by 4%, kids 9-14 delivery (741,000) grew by 31%, boys 6-11 delivery (769,000) grew by 53%, boys 2-11 delivery (939,000) grew by 32% and boys 9-14 delivery (603,000) grew by 84%.

Wednesday night’s schedule (7-10 p.m.) of live-action alternative programming also earned audience approval, particularly among boys compared to the same 2009 time period.  Withdouble-digit growth across the night, kids 6-11 delivery (738,000) improved by 44% and ratings (3.0) by 43%; kids 2-11 delivery (967,000) improved by 12% and ratings (2.3) by 10%; kids 9-14 delivery (531,000) improved by 48% and ratings (2.2) by 47%; boys 6-11 delivery (579,000) improved by 81% and ratings (4.6) by 84%; boys 2-11 delivery (708,000) improved by 30% and ratings (3.3) by 27%; and boys 9-14 delivery (399,000) improved by 87% and ratings (3.2) by 88%.

Brand new episodes of HOLE IN THE WALL (Wednesday, 8 p.m.) scored double digit delivery and ratings gains among older kids: kids 6-11 delivery (797,000) and ratings (3.2) expanded by 60%, and kids 9-14 delivery (540,000) expanded by 59% and ratings (2.2) by 57%.  Immediately following, DUDE, WHAT WOULD HAPPEN (8:30 p.m.) charted even larger gains—kids 6-11 delivery (900,000) and ratings (3.6) both expanded by 89%, and kids 9-14 delivery (653,000) expanded by 97% and ratings (2.7) by 93%.  Finally, Destroy Build Destroy (8:30 p.m.) closed the live-action block with stronger growth yet—kids 6-11 delivery (883,000) and ratings (3.6) both expanded by 89%, and kids 9-14 delivery (640,000) grew by 110% and ratings (2.6) by 100%.

Friday night’s new episode of STAR WARS: The Clone Wars (9 p.m.) earned solid gains among all boys demos.  Versus the previous year’s timeslot, boys 6-11 delivery (574,000) grew by 22%, boys 2-11 delivery (725,000) grew by 23% and boys 9-14 delivery (561,000) grew by 83%.  Preceding this, Sym-Bionic Titan (8 p.m.) also earned double-digit delivery gains among kids and boys 6-11, 2-11 and 9-14, ranging between 10% and 20% across the board.  Similarly, Generator Rex (8:30 p.m.) also charted double-digit delivery growth among boys 6-11, 2-11 and 9-14, ranging between 11% and 14%.

Adult Swim
Adult Swim was #1 in delivery for adults 18-24, adults 18-34, men 18-24 and men 18-34, earning significant double-digit gains across all targeted demos compared to the same week in 2009.  Average adults 18-34 delivery (535,000) increased by 28%, adults 18-24 delivery (308,000) increased by 41%, men 18-34 delivery (330,000) increased by 29%, and men 18-24 delivery (196,000) increased by 36%.  Additionally, adults 18-49 delivery (726,000) increased by 22%.

Adult Swim telecasts—including Family Guy, Robot Chicken, THE BOONDOCKS and American Dad—accounted for 18 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34.  Adult Swim programs accounted for 21 of the top 50 telecasts among men 18-34.

truTV
truTV’s exciting lineup of original series continued to perform strongly last week.  Monday night hits Operation Repo and Southern Fried Stings ranked among cable’s Top 5 entertainment programs in their timeslots in delivery of key adult and male demos.

truTV’s original series also enjoyed time-period growth compared to last year, with Monday’s Southern Fried Stings and Thursday’s The Smoking Gun Presents: World’s Dumbest…standing out with double-digit increases.

 
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