via press release:
ABC is Daytime’s No. 1 Network for the 8th Straight Week in Women 18-49
“One Life To Live” Beats Launch Week of “The Talk” on CBS by a
Solid 10% in Total Viewers, 23% in Women 18-49 and 30% in Women 25-54
ABC Daytime
- ABC stood as Daytime’s No. 1 network for the 8th straight week among target Women 18-49 (1.0 rating/667,000 – tie).
- In head-to-head action, “One Life To Live” surpassed the premiere week of CBS’ “The Talk” by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).
- Notably, “One Life To Live’s” 10% advantage over “The Talk” at 2 o’clock improved on last season’s near-dead-heat finish between “One Life To Live” (2.42 million) and former time period occupant “As The World Turns” (2.41 million).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 18, 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.49 million No. 1T ABC 1.0/667,000
No. 2 ABC 2.64 million No. 1T NBC 1.0/652,000
No. 3 NBC 2.53 million No. 1T CBS 1.0/641,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.5/1.01 million
The View ABC 1.1/748,000
General Hospital ABC 1.1/728,000
Days Of Our Lives NBC 1.0/652,000
Bold and the Beautiful CBS 1.0/632,000
Source: NTI, Live + Same Day: Week of 10/18/10. All ranks/ties based on rating unless otherwise noted.
