ABC Daytime Ratings: One Life To Live, The View, General Hospital & More

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC is Daytime’s No. 1 Network for the 8th Straight Week in Women 18-49

“One Life to Live” Beats Launch Week of “The Talk” on CBS by a

Solid 10% in Total Viewers, 23% in Women 18-49 and 30% in Women 25-54

ABC Daytime

  • ABC stood as Daytime’s No. 1 network for the 8th straight week among target Women 18-49 (1.0 rating/667,000 – tie).
  • In head-to-head action, “One Life to Live” surpassed the premiere week of CBS’ “The Talk” by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).
  • Notably, “One Life to Live’s” 10% advantage over “The Talk” at 2 o’clock improved on last season’s near-dead-heat finish between “One Life to Live” (2.42 million) and former time period occupant “As the World Turns” (2.41 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 18, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.49 million        No. 1T ABC   1.0/667,000

No. 2 ABC    2.64 million No. 1T NBC   1.0/652,000

No. 3 NBC    2.53 million        No. 1T CBS   1.0/641,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS               1.5/1.01 million

The View                    ABC               1.1/748,000

General Hospital           ABC               1.1/728,000

Days of Our Lives               NBC               1.0/652,000

Bold and the Beautiful     CBS               1.0/632,000

Source: NTI, Live + Same Day:  Week of 10/18/10. All ranks/ties based on rating unless otherwise noted.

blog comments powered by Disqus