via press release:
“THE TALK” DELIVERS IMPRESSIVE GROWTH TO CBS OWNED STATIONS AMONG WOMEN 25-54
The Premiere Week of CBS’s New Daytime Talk Show Up +60% in Women 25-54
On CBS Owned Stations and +50% Across Local People Metered Markets From Same Time Period Last Year
New York, Los Angeles, Dallas and San Francisco Among Stations Seeing Big Increases
“The Talk” Wins Its Time Period in Philadelphia, Miami and
Baltimore Among Women 25-54
Nationally, “The Talk” Opens to 2.14 Million Viewers in Premiere Week
The premiere week of CBS’s new daytime talk show, THE TALK, posted impressive growth among women 25-54 on the CBS Owned Stations and across all local people metered markets versus the same time period a year ago, according to Nielsen live plus same day metered market ratings for the week ending Oct. 22.
On the 14 CBS Owned Stations, THE TALK improved among women 25-54 by +60% (0.8 from 0.5) and by +50% in the local people metered markets (0.9 from 0.6).
Among the CBS stations seeing the biggest year-to-year increases in women 25-54 were WCBS, New York; KCBS, Los Angeles; KTVT, Dallas; KPIX, San Francisco and KCNC Denver.
THE TALK placed first in its time period among women 25-54 in eight metered markets including CBS owned stations inPhiladelphia, Miami and Baltimore.
Nationally, THE TALK delivered a 1.6/06 with 2.14m viewers, 1.0/07 in women 25-54, 0.8/05 in women 18-49 and 0.5/04 in women 18-34. Notable for a freshman series in its first week, THE TALK tied veteran time period winner “One Life to Live” among women 18-34.