TV Ratings Wednesday: World Series, Giants Win; ABC Sitcoms Rise; Undercovers, Criminal Minds, Defenders, Whole Truth Fall

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October 28th, 2010

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: Rating/Share 4.8 3.0/8 2.7/8 1.8/5 1.3/4 1.1/3
Adults 18-34: Rating/Share 4.0 2.0/6 2.2/7 1.9/6 1.0/3 1.3/4
Total Viewers (million) 15.705 11.807 7.940 4.262 4.907 2.468

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Due to the nature of live sports, Fast Nationals for FOX (MLB World Series) are approximate and subject to significant revision.  See definitions below for more information on these Fast National Numbers

Go Giants!

Updated time-zone adjusted World Series results, not likely to be signficantly revised:

MLB World Series Game 1 8-11p posted a 4.7 adults 18-49 rating, down -25% from last year’s World Series Game 1 (Phillies vs Yankees), but just a tenth less than the 2008 World Series Game 1 (4.8 rating, Phillies vs Rays on 10/22/08).

While the results for World Series Game 1 are down from last year, just as the Giants shelled Cliff Lee, Fox, not surprisingly, shelled its broadcast competition on Wednesday night.

ABC's Halloween themed sitcoms rose on the night. The Middle's 2.8 adults 18-49 rating was up 8% vs. last week, while Better With You's 2.5 rating was up a whopping 19%. Modern Family's 5.1 rating was up 9% tieing the season high set by the premiere. Cougar Town's 3.3 rating was up 6%. The Whole Truth, now cancelled, didn't share in the Halloween party, it fell 8% to a 1.2 rating.

On CBS, Survivor: Nicaragua's 3.4 adults 18-49 rating was down 6% from last week. Criminal Minds 3.4 rating fell 8% from last week. The Defenders slipped to a 2.1 rating, down 9%

Undercovers, which had the only new episode on Wednesday (got to get them out of the way before cancellation!), slipped a tenth of a ratings point to tie a series low 1.4 adults 18-49 rating.

More coming, refresh.

Note that the CW was pre-empted for basketball in Chicago, so these results are likely going to be adjusted downward in the final ratings. America's Next Top Model scored a 2.1 rating in the CW target women 18-34 demo even with last week, and compared to its last original episode two weeks ago Hellcats rose 7% to a 1.5 women 18-34 rating.

Note that Cablevision customers which are ~2.5% of the US TV households are unable to view Fox broadcasting programming.

Late night results are below the primetime table.

Overnight ratings for Wednesday, October 27, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX 2010 WORLD SERIES 4.7 14 15.638
ABC THE MIDDLE 2.8 9 9.426
NBC Undercovers 1.3 4 5.468
CW AMERICA'S Next Top Model 1.2 4 2.610
8:30 FOX 2010 WORLD SERIES 4.6 13 15.105
ABC Better With You 2.5 7 7.759
NBC Undercovers 1.4 4 5.348
CW AMERICA'S Next Top Model 1.4 4 2.940
9:00 ABC Modern Family 5.1 13 13.072
FOX 2010 WORLD SERIES 4.4 12 13.488
CBS Criminal Minds 3.4 9 13.935
NBC LAW & ORDER: SVU- R 1.1 3 4.370
CW HELLCATS 1.0 3 2.175
9:30 FOX 2010 WORLD SERIES 4.5 12 13.634
CBS Criminal Minds 3.4 9 13.938
ABC Cougar Town 3.3 9 8.259
NBC LAW & ORDER: SVU- R 1.4 4 5.276
CW HELLCATS 0.9 2 2.148
10:00 CBS The Defenders 2.2 6 10.027
ABC THE Whole Truth 1.4 4 4.902
NBC LAW & ORDER: LA- R 1.2 3 4.527
10:30 CBS The Defenders 2.1 6 9.689
NBC LAW & ORDER: LA- R 1.2 4 4.454
ABC THE Whole Truth 1.0 3 4.221

Via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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