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TV Ratings Thursday: Giants Win! But World Series Ratings Fall 31% vs. 2009; Grey's Anatomy Hits Low; NBC Boosted By Shrek?

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October 29th, 2010

Scoreboard CBS FOX ABC NBC Uni CW
Rating/Share: Adults 18-49 3.4/9 3.4/9 2.9/8 2.4/7 1.9/5 1.3/4
Rating/Share: Adults 18-34 2.1/6 2.8/8 2.6/8 2.5/8 2.1/6 1.5/5
Total Viewers (million) 13.515 12.049 8.475 5.911 4.338 3.039

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Due to the nature of live sports, Fast Nationals for FOX (World Series) are approximate and subject to significant revision.  See definitions below for more information on these Fast National Numbers

The Giants thrashed the Rangers, but the ratings for Game 2 of the World Series can't come close to last season's with the Yankees sitting at home.

Updated: Last night’s World Series Game 2 posted a 4.0 adults 18-49 rating, down -31% from 2009’s Game 2: Philadelphia at NY Yankees (5.8 rating on 10/29/09), but exactly the same as 2008's Game 2 (no Yankees!) (4.0 rating on 10/23/08, Philadelphia at Tampa Bay).

If only NBC could start every Thursday night with Shrek. The Green Ogre's Scared Shrekless drew a 2.5 adults 18-49 rating, that's much better than Community's done in that timeslot this season. At 8:30 Community hit a season high 2.4 rating. The Office rose 15% from last week's season low to a 3.9 adults 18-49 rating. Outsourced was up 17% from another season low last week to a 2.7 rating. Even The Apprentice got a bump, up 8% to a 1.4 rating.

It's The Great Pumpkin, Charlie Brown left its ratings in last year's pumpkin patch, it was down 21% vs. last season to a 2.2 rating. Grey's Anatomy hit a season low 3.8 rating, down 5% vs. last week. Private Practice held steady at an already season low 2.7 rating.

On CBS, The Big Bang Theory held steady at a season low 4.1 adults 18-49 rating. $#*! My Dad Says was also even with last week's 3.1 rating. CSI fell 3% vs. last week to a 3.3 rating. The Mentalist was the sole CBS gainer, up 10% vs. last week to a 3.2 rating.

The CW's The Vampire Diaries was up 8% vs. last week in the CW target women 18-34 demo to a 2.6 rating. Nikita slipped a tenth of a point in the same demo, to a 1.2 women 18-34 rating.

Late night results below the primetime ratings table.

Overnight ratings for Thursday, October 28, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS The Big Bang Theory 4.1 12 12.804
FOX 2010 World Series 3.5 11 12.821
NBC SCARED SHREKLESS 2.5 8 8.193
ABC It's The Great Pumpkin, Charlie Brown 2.1 6 6.578
CW THE Vampire Diaries 1.6 5 3.395
8:30 FOX 2010 WORLD SERIES 3.3 10 11.827
CBS $#! My Dad Says 3.1 9 10.822
NBC COMMUNITY 2.4 7 5.688
ABC IT'S THE GREAT PUMPKIN, C 2.3 7 7.384
CW THE Vampire Diaries 1.7 5 3.590
9:00 ABC GREY'S ANATOMY 3.9 10 10.923
NBC The Office 3.9 10 8.052
FOX 2010 WORLD SERIES 3.3 9 11.631
CBS CSI:  CRIME SCENE INVESTI 3.1 8 13.669
CW Nikita 1.0 3 2.607
9:30 ABC GREY'S ANATOMY 3.7 10 10.419
FOX 2010 WORLD SERIES 3.5 9 11.918
CBS CSI:  CRIME SCENE INVESTI 3.4 9 14.580
NBC OUTSOURCED 2.7 7 5.920
CW Nikita 1.0 3 2.566
10:00 CBS THE Mentalist 3.3 9 14.653
ABC Private Practice 2.9 8 8.041
NBC The Apprentice 1.5 4 3.906
10:30 CBS THE Mentalist 3.2 9 14.561
ABC Private Practice 2.6 7 7.504
NBC The Apprentice 1.3 4 3.708

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via NBC press note:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.9/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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