TV Ratings Friday: Smallville, Good Guys Rise; School Pride Drops; And CBS Goes Even Steven

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October 30th, 2010

Rating/Share: Adults 18-49 1.7/6 1.6/5 1.2/4 1.1/4 0.8/3
Total Viewers (million) 9.606 5.406 2.701 4.039 2.601

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On CBS it was Even Steven night, as Medium's 1.4 adults 18-49 rating was even with last week, as was CSI:NY's 1.8 rating, and Blue Bloods 1.8 rating.

CBS topped the night in both the advertiser important adults 18-49 ratings and the press release important average viewership. ABC's cartoon repeat plus two news magazine line up was only a tenth of an adults 18-49 rating point behind CBS on the night. CW again finished the night third in the adults 18-49 demo.

CW's Smallville was up a tenth of a point to a 1.2 adults 18-49 rating, while Supernatural was even with last week's 1.1 adults 18-49 rating.

ABC's Primetime: What Would You Do? drew a nice 1.7 adults 18-49 rating up 37% from last week, while 20/20's 1.6 adults 18-49 rating was up a tenth of a point from last week.

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Fox's The Good Guys got a little bounce off the bottom, up a tenth to a 0.7 adults 18-49 rating.

NBC's School Pride continued to sink, down another tenth to just a 0.6 adults 18-49 rating. Dateline: NBC scored a 1.3 adults 18-49 rating, that's up 30% (0.3 ratings points) vs. last Friday.

At what point do the nets look at their Friday scripted show ratings vs. their and the competition's unscripted ratings and throw in the towel on scripted Fridays entirely?

Overnight broadcast primetime ratings for Friday, October 29, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 ABC IT'S THE GREAT PUMPKIN, C 1.6 6 5.742
CBS MEDIUM 1.3 5 6.466
CW SMALLVILLE 1.2 4 2.854
FOX HOUSE - R 0.8 3 2.676
NBC SCHOOL PRIDE 0.6 2 2.507
8:30 ABC IT'S THE GREAT PUMPKIN, C 1.6 6 5.161
CBS MEDIUM 1.5 5 7.249
CW SMALLVILLE 1.2 4 2.988
FOX HOUSE - R 0.8 3 2.836
NBC SCHOOL PRIDE 0.6 2 2.202
9:00 CBS CSI:  NY 1.7 6 10.084
NBC DATELINE:  NBC 1.1 4 4.455
FOX THE GOOD GUYS 0.7 2 2.446
9:30 CBS CSI:  NY 1.8 6 10.751
NBC DATELINE:  NBC 1.3 4 5.101
FOX THE GOOD GUYS 0.7 2 2.446
10:00 CBS BLUE BLOODS 1.8 6 11.546
ABC 20/20 1.5 5 5.22
NBC DATELINE:  NBC 1.4 5 4.878
10:30 CBS BLUE BLOODS 1.8 6 11.539
ABC 20/20 1.6 5 5.528
NBC DATELINE:  NBC 1.4 5 5.091

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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