After Four Weeks, ‘Hawaii Five-0’ and ‘The Mentalist’ Continue as Most Played Back Shows on DVR

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via press release:

AFTER FOUR WEEKS, “HAWAII FIVE-0” AND “THE MENTALIST” CONTINUE

AS THE TOP TWO MOST PLAYED BACK SHOWS

“Hawaii Five-0” Adds +3.18 Million Viewers

“The Mentalist” Gains +3.15 Million Viewers

Live Plus 7 Day Playback Boosts CBS’s Four Week Average Ratings By +1.54 Million Viewers

and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

After four weeks of the season, HAWAII FIVE-0 and THE MENTALIST remain the top two most played back programs in viewers, with both series being the only programs gaining over 3 million additional viewers, when factoring in live plus 7-day playback, according to Nielsen primetime ratings for the four week period from Sept. 20-Oct. 17.

Through four weeks, CBS gained +1.54 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).

HAWAII FIVE-0, the number one freshman series of the season, is averaging an additional +3.18 million viewers while THE MENTALIST is averaging an additional +3.15 million more viewers.

Overall, CBS has eight of the Top 15 most played back programs among viewers, more than the other networks combined.

DVR 7-Day Playback Lift to CBS Television Network

Viewers           A18-49     A25-54

Live Plus Same Day Week 4 Wk Avg.                11.85m            3.0              4.0

Live Plus 7-Day Week 4 Wk Avg.                      13.39m            3.6              4.7

+1.54m            +0.6           +0.7

+13%               +20%        +18%

TOP 15 PROGRAMS BY VIEWER LIFT

9/20/2010-10/17/2010

Program Title                         Network     Live+SD             Live+7                        Lift

HAWAII FIVE-0                     CBS                 12,497             15,673                        +3176

THE MENTALIST                  CBS                 14,945             18,095                        +3150

Grey’s Anatomy                       ABC                2,976               15,935                        +2959

Modern Family                         ABC                11,896             14,801                        +2905

House                                      FOX                10,363             12,965                        +2602

CRIMINAL MINDS                 CBS                 14,169             16,666                        +2497

Glee                                         FOX                12,157             14,585                        +2428

Castle                                       ABC                10,868            13,211                        +2343

NCIS                                       CBS                 19,414             21,751                        +2337

BLUE BLOODS                        CBS                 11,500            13,818                         +2318

Event                                       NBC                 8,549             10,818                         +2269

CSI                                         CBS                 13,800            16,017                         +2217

THE GOOD WIFE                   CBS                 12,518            14,726                         +2208

BIG BANG THEORY               CBS                 13,087            15,289                         +2202

Office                                     NBC                7,548              9,548                          +2000

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