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Cable News Ratings for Friday, October 29, Fox News Tops Terror Plot Coverage

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November 1st, 2010

For coverage of the terror plot on Friday (11a-5p): Fox News beat CNN, MSNBC and HLN combined with P2+ and A25-54.

While the conventional wisdom is that CNN gets the biggest audience surge during breaking news, last Friday mid-day Fox News was up substantially more than the rest of the cable news competition.

Terror Coverage 11am-5pm Friday:

FNC: 1,623,000 in P2+/379,000 in 25-54 – UP 54% in P2+ and UP 61% in 25-54
CNN: 558,000 in P2+/154,000 in 25-54 – UP 20% in P2+ and UP 26% in 25-54
MSNBC: 319,000 in P2+/88,000 in 25-54 – UP 17% in P2+ and DOWN 1% in 25-54
HLN: 199,000 in P2+/78,000 in 25-54 – DOWN 1% in P2+ and DOWN 7% in 25-54

Live + Same Day Cable News Daily Ratings for October 29, 2010

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,478 379 674
CNN 441 136 182
MSNBC 472 167 226
CNBC 165 51 85
HLN 251 118 143
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 2,606 582 1,069
CNN 636 183 236
MSNBC 759 237 351
CNBC 261 117 143
HLN 367 132 199
Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FOX & Friends 1,166 413 622
American Morning 232 76 107
Morning Joe 367 132 187
Squawk Box 128 39 91
Morning Express w/ Meade 325 244 225
5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
GLENN BECK 2,381 517 1,011
Situation Room 730 195 212
Hardball WITH C. MATTHEWS 662 187 296
FAST MONEY 190 30 77
OPTIONS ACTION 117 45 77
SHOWBIZ TONIGHT 187 48 95
6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
SPECIAL RPT W/BRET BAIER 2,349 521 928
Situation Room 490 159 171
Ed Show 835 227 440
CNBC SPECIAL REPORT 121 43 85
Mad Money 140 41 80
Prime News 213 53 109
7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
The Fox Report W/S.SMITH 1,968 388 753
John King USA 477 187 220
Hardball WITH C. MATTHEWS 753 212 397
Kudlow Report 136 23 48
YOUR TAXES, YOUR VOTE 94 26 52
ISSUES 277 79 131
8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
THE OREILLY FACTOR 3,242 689 1,373
PARKER SPITZER 528 157 188
COUNTDOWN W/ K. OLBERMANN 1,066 267 508
The Apprentice 285 133 147
Nancy Grace 521 162 265
9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
Hannity 2,544 573 1,036
Larry King Live 670 169 225
Rachel Maddow Show 792 221 353
BIO: HEINZ 220 76 104
Joy Behar 352 115 175
10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
ON THE RECORD W/GRETA 1,997 485 798
Anderson Cooper 360 711 222 294
MSNBC INVESTIGATES 421 223 193
DIRTY MONEY 278 141 177
Nancy Grace 254 125 170
11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
THE OREILLY FACTOR 1,527 463 742
Anderson Cooper 360 525 182 205
MSNBC INVESTIGATES 515 310 267
Mad Money 108 67 69
SHOWBIZ TONIGHT 221 104 138

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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