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Live+7 DVR Ratings: Grey's Anatomy, Fringe, The Mentalist Top Week's Rankings

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November 1st, 2010

The fourth week of the broadcast season (October 11-17) saw Grey's Anatomy, Fringe and The Mentalist top our three different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

Fringe topped the % adults 18-49 ratings increase from DVR viewing, adding 45% to its Live+Same Day adults 18-49 ratings.

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 3.06 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Don't forget that these Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 11-17):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY'S ANATOMY-10/14 ABC 4.6 6.1 1.5 33% 25%
2 MODERN FAMILY-10/13 ABC 4.8 6.2 1.4 29% 23%
3 HOUSE-10/11 FOX 3.6 4.9 1.3 36% 27%
4 GLEE-10/12 FOX 4.7 5.9 1.2 26% 20%
5 OFFICE-10/14 NBC 3.8 4.9 1.1 29% 22%
6 HAWAII FIVE-0-10/11 CBS 3.1 4.2 1.1 35% 26%
7 CRIMINAL MINDS-10/13 CBS 3.5 4.5 1.0 29% 22%
8 MENTALIST, THE-10/14 CBS 3.3 4.3 1.0 30% 23%
9 BIG BANG THEORY, THE-10/14 CBS 4.3 5.2 0.9 21% 17%
10 EVENT-10/11 NBC 2.2 3.1 0.9 41% 29%
11 CSI-10/14 CBS 3.1 4.0 0.9 29% 23%
12 FRINGE-10/14 FOX 2.0 2.9 0.9 45% 31%
13 PRIVATE PRACTICE-10/14 ABC 3.0 3.9 0.9 30% 23%
14 DESPERATE HOUSEWIVES-10/17 ABC 3.9 4.8 0.9 23% 19%
15 CASTLE-10/11 ABC 2.8 3.6 0.8 29% 22%
16 TWO AND A HALF MEN-10/11 CBS 4.5 5.3 0.8 18% 15%
17 NCIS-10/12 CBS 4.0 4.8 0.8 20% 17%
18 PARENTHOOD-10/12 NBC 2.0 2.8 0.8 40% 29%
19 BONES-10/14 FOX 2.6 3.4 0.8 31% 24%
20 HOW I MET YOUR MOTHER-10/11 CBS 3.5 4.2 0.7 20% 17%
21 NCIS: LOS ANGELES-10/12 CBS 3.5 4.2 0.7 20% 17%
22 GOOD WIFE, THE-10/12 CBS 2.5 3.2 0.7 28% 22%
23 LAW AND ORDER:SVU-10/13 NBC 2.3 3.0 0.7 30% 23%
24 COUGAR TOWN-10/13 ABC 3.2 3.9 0.7 22% 18%
25 30 ROCK-10/14 NBC 3.1 3.8 0.7 23% 18%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 11-17):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 FRINGE-10/14 FOX 2.0 2.9 0.9 45% 31%
2 GOSSIP GIRL-MON-10/11 CW 0.9 1.3 0.4 44% 31%
3 EVENT-10/11 NBC 2.2 3.1 0.9 41% 29%
4 PARENTHOOD-10/12 NBC 2.0 2.8 0.8 40% 29%
5 GOOD GUYS-10/15 FOX 0.8 1.1 0.3 38% 27%
6 MEDIUM-10/15 CBS 1.1 1.5 0.4 36% 27%
7 HOUSE-10/11 FOX 3.6 4.9 1.3 36% 27%
8 HAWAII FIVE-0-10/11 CBS 3.1 4.2 1.1 35% 26%
9 CSI: NY-10/15 CBS 1.7 2.3 0.6 35% 26%
10 BLUE BLOODS-10/15 CBS 1.7 2.3 0.6 35% 26%
11 SUPERNATURAL-10/15 CW 1.2 1.6 0.4 33% 25%
12 OUTLAW-SAT-10/16 NBC 0.6 0.8 0.2 33% 25%
13 CHASE-10/11 NBC 1.5 2.0 0.5 33% 25%
14 90210-10/11 CW 0.9 1.2 0.3 33% 25%
15 ONE TREE HILL-10/12 CW 0.9 1.2 0.3 33% 25%
16 GREY'S ANATOMY-10/14 ABC 4.6 6.1 1.5 33% 25%
17 LIE TO ME-10/11 FOX 1.9 2.5 0.6 32% 24%
18 LAW & ORDER:LA-10/13 NBC 1.9 2.5 0.6 32% 24%
19 BONES-10/14 FOX 2.6 3.4 0.8 31% 24%
20 APPRENTICE 10-10/14 NBC 1.3 1.7 0.4 31% 24%
21 LAW AND ORDER:SVU-10/13 NBC 2.3 3.0 0.7 30% 23%
22 MENTALIST, THE-10/14 CBS 3.3 4.3 1.0 30% 23%
23 PRIVATE PRACTICE-10/14 ABC 3.0 3.9 0.9 30% 23%
24 MODERN FAMILY-10/13 ABC 4.8 6.2 1.4 29% 23%
25 CSI-10/14 CBS 3.1 4.0 0.9 29% 23%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 11-17):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Viewership Increase (000) Post Airdate % Viewership Increase from DVR Viewing % of Viewership By DVR Post Airdate
1 MENTALIST, THE-10/14 CBS 15,149 18,208 3,059 20% 17%
2 GREY'S ANATOMY-10/14 ABC 12,162 15,097 2,935 24% 19%
3 MODERN FAMILY-10/13 ABC 11,484 14,378 2,894 25% 20%
4 HAWAII FIVE-0-10/11 CBS 10,727 13,612 2,885 27% 21%
5 HOUSE-10/11 FOX 9,734 12,273 2,539 26% 21%
6 CRIMINAL MINDS-10/13 CBS 14,005 16,406 2,401 17% 15%
7 GLEE-10/12 FOX 11,391 13,775 2,384 21% 17%
8 CASTLE-10/11 ABC 10,748 13,059 2,311 22% 18%
9 NCIS-10/12 CBS 19,224 21,503 2,279 12% 11%
10 BLUE BLOODS-10/15 CBS 10,441 12,688 2,247 22% 18%
11 GOOD WIFE, THE-10/12 CBS 11,860 14,060 2,200 19% 16%
12 CSI-10/14 CBS 14,485 16,523 2,038 14% 12%
13 EVENT-10/11 NBC 6,552 8,574 2,022 31% 24%
14 OFFICE-10/14 NBC 7,370 9,367 1,997 27% 21%
15 PRIVATE PRACTICE-10/14 ABC 8,092 10,061 1,969 24% 20%
16 BIG BANG THEORY, THE-10/14 CBS 12,610 14,523 1,913 15% 13%
17 NCIS: LOS ANGELES-10/12 CBS 16,045 17,930 1,885 12% 11%
18 BONES-10/14 FOX 9,604 11,470 1,866 19% 16%
19 TWO AND A HALF MEN-10/11 CBS 13,516 15,366 1,850 14% 12%
20 DESPERATE HOUSEWIVES-10/17 ABC 12,674 14,475 1,801 14% 12%
21 PARENTHOOD-10/12 NBC 4,681 6,429 1,748 37% 27%
22 LAW AND ORDER:SVU-10/13 NBC 8,143 9,861 1,718 21% 17%
23 FRINGE-10/14 FOX 5271 6962 1,691 32% 24%
24 LIE TO ME-10/11 FOX 5,445 7,134 1,689 31% 24%
25 CSI: NY-10/15 CBS 9,588 11,262 1,674 17% 15%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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