The Walking Dead Lives Large for AMC with Average of 5.3 Million Living Viewers

Categories: 1-Featured,Network TV Press Releases

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November 1st, 2010

5.3 million viewers for the premiere telecast.  Update: The 3.6 million adults 18-49 was just for the 10pm airing according to AMC, so the 2.7 (national) adults 18-49 rating stands.  Some have e-mailed me about THR saying it had a 3.3 adults 18-49 rating.  That could be a coverage rating based on only the adults 18-49 in homes where AMC is available. That's a useful metric, but not very useful for comparing to the national ratings we usually report.

via press release:

AMC’S The Walking Dead SCORES A 3.7 HH RATING

AMC ORIGINAL SERIES GARNERS HIGHEST 18-49 DELIVERY

FOR ANY CABLE SERIES PREMIERE FOR 2010

HIGHEST PREMIERE IN AMC’S

HISTORY FOR ORIGINAL SERIES

New York, NY – November 1, 2010 – Last night’s premiere of AMC’s original series, “The Walking Dead” resulted in a 3.7 HH rating netting over 5.3 total million viewers making it the largest audience for any original series on the network.  The Adults 18-49 demo garnered 3.6 million viewers making it the highest delivery for any cable series premiere for 2010.

Key Ratings Highlights for The Walking Dead:

  • 10pm airing - 3.7 HH rating with 5.3 million total viewers;
  • 10 pm, 11:30 pm and 1am airings - Cumed to a 6.0 HH rating with 8.1 million viewers;
  • Adults 25-54 - 3.1 million viewers;
  • Adults 18-49 - 3.6 million viewers;
  • Adults 18-34 - 2.1 million viewers.

“It’s a good day to be dead. We are so proud of this series, its depth of storytelling and the remarkable talent attached,” said Charlie Collier, AMC’s president. “As the network dedicated to bringing viewers the best stories on television, we are so pleased to have the opportunity with ‘The Walking Dead’ to raise the bar within this popular genre and continue our commitment to being the home of premium television on basic cable.”

“’The Walking Dead’ is that rare piece of programming that works on so many levels. It is legitimately great storytelling that is not only highly entertaining, but incredibly thought provoking as well. People who are familiar with the comic books know what's coming, but suffice it to say, this is only the beginning of a long, intense, and powerful ride. Long live ‘The Walking Dead’,” said Joel Stillerman, AMC’s SVP of original programming, production and digital content.

AMC’s first wholly-owned original production, “The Walking Dead” premiered globally on October 31 through an unprecedented partnership with AMC and Fox International Channels. Similar to a theatrical film release, all Fox International Channels are launching the premiere episode this week, resulting in the series’ debuting in 120 countries and in 33 languages.

The Walking Dead premiered as part of AMC FEARFEST, the most highly anticipated horror movie marathon of the Halloween season. The network’s two-week marathon featured nearly 300 hours of horror-themed programming, including more than 60 films. The marathon aired October 18 through October 31, culminating with the 90-minute world premiere of “The Walking Dead.”

“The Walking Dead” is based on the comic book series written by Robert Kirkman and published by Image Comics.  Kirkman serves as an executive producer on the project and three-time Academy Award-nominee Frank Darabont (The Shawshank Redemption, The Green Mile) serves as writer, director and executive producer. Gale Anne Hurd (The Terminator, Aliens, Armageddon, The Incredible Hulk), chairman of Valhalla Motion Pictures, serves as Executive Producer. David Alpert from Circle of Confusion serves as Executive Producer. Today’s announcement also includes the addition of Charles “Chic” Eglee (Dexter, The Shield, Dark Angel) as Executive Producer.

“The Walking Dead” tells the story of the months and years that follow after a zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home.  The comic goes on to explore the challenges of life in a world overrun by zombies who take a toll on the survivors, and sometimes the interpersonal conflicts present a greater danger to their continuing survival than the zombies that roam the country.  Over time, the characters are changed by the constant exposure to death and some grow willing to do anything to survive.

“The Walking Dead” received rave reviews from countless critics, who heralded the series as “visually stunning…and daring in its artful use of silence” (TV Guide), “…breathtaking in its small moments, in which the pain and glory of Being Human are conveyed with only the flick of a filmmaking wrist." (Wall Street Journal), "...evocative, suspenseful" (Boston Globe) "...surprisingly scary and remarkably good" (The New York Times) "…a triumph of tone and mood" (Contra Costa Times) and “a real achievement for a horror show on a basic-cable network" (Rolling Stone). In addition, “The Walking Dead” received “4 Stars” from People and “3 Stars” from the New York Daily News and New York Post, among other outlets.

About AMC

AMC reigns as the only network to ever win the Golden Globe® Award for Best Television Series - Drama three years in a row and the only basic cable network to win back-to-back Primetime Emmy® Awards for Outstanding Drama Series.  Whether commemorating favorite films from every genre and decade from the most comprehensive library or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories.  AMC's original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, and insightful non-scripted programming such as AMC News.  AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection.  Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central.  AMC is available across all platforms, including on-air, online, on demand and mobile.  AMC: Story Matters HereSM.

 
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