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TV Ratings: Bumgarner Shines, But Sunday Night Football Wins; Desperate Housewives, Brothers & Sisters, Undercover Boss & Amazing Race Fall

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November 1st, 2010

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: Rating/Share 5.2/14 4.7 (Prelim) 2.4/7 2.2/6 1.1/3
Adults 18-34: Rating/Share 4.3/13 3.8/12 1.7/5 1.7/5 1.0/3
Total Viewers (million) 13.18 15.5 10.05 7.91 2.82

We now have dedicated show pages for all broadcast network shows with the most recent Renew/Cancel report,  latest news/info and links to episodic videos.

Due to the nature of live sports programming the ratings for NBC (NFL Football) Fox (NFL overrun & World Series) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Due to the nature of live sports, Fast Nationals for NBC are approximate.

While these fast affiliate ratings can't be relied upon for NBC, CBS or Fox, it seems pretty clear that NBC's Sunday Night Football will edge out World Series game 4 despite Madison Bumgarner's dominant pitching outing (Go Giants!).  Due to the preliminary nature of each, with the World Series game particularly subject to time zone adjustments due to San Francisco market viewing,  we're better off waiting for the final #s (though prelims are included below).

Update 9:41a PT via Fox with time zone adjusted #s  (will not likely change much, if at all in the finals) for World Series game 4:

Last night’s MLB WORLD SERIES GAME 4 (8:18p-11:32p) posted a 4.3 among Adults 18-49 and drew 15.5 million Total Viewers. This is down from last year’s World Series Game 4 featuring the Yankees (-45%) but exactly even in Total Viewers (15.5 mil vs.15.5 mil) with Game 4 two years ago on 10/26/08.

Blame it on Halloween?

Desperate Housewives and Brothers & Sisters both fell from last week dropping to new lows with adults 18-49 for original fall airings on Halloween night.  Earlier in the night Extreme Makeover took a big hit versus last week where it had a 2.4 adults 18-49 rating.

On CBS, CSI: Miami was up a tenth with adults 18-49 versus last week's finals but without the big NFL overrun 60 MinutesAmazing Race and Undercover Boss all fell hard versus last week.

Unlike previous years when Sunday Night Football has taken the week off to get out of the way of the World Series, this year it didn't so Halloween + double sports provided tougher than normal competition for CBS & ABC.

Preliminary overnight cable ratings are not available as quickly as preliminary ratings for the broadcast networks, so we will not know ratings for the premiere of AMC's Walking Dead until later today if AMC issues a press release or provides ratings or tomorrow if they don't.  We'll post the numbers as soon as they are available.

Broadcast primetime ratings for Sunday, October 31, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFL Overrun 8.1/26 23.13
NBC Football Night In America 2.0/6 5.60
CBS 60 Minutes 1.6/5 10.74
ABC America's Funniest Home Videos 1.4/4 5.831
7:30 FOX The OT 6.6/21 19.04
8:00 NBC Football Night In America/Sunday Night Football 5.5/15 14.17
FOX World Series Game 4: Giants at Rangers 4.6/13 16.16
CBS Amazing Race 2.5/7 9.22
ABC Extreme Makeover: Home Edition 1.8/5 6.64
9:00 NBC Sunday Night Football: Steelers at Saints 7.0/17 17.63
FOX World Series Game 4: Giants at Rangers 3.6/9 12.75
ABC Desperate Housewives 3.5/9 10.98
CBS Undercover Boss 2.9/7 10.39
10:00 NBC Sunday Night Football: Steelers at Saints 6.3/16 15.34
FOX World Series Game 4: Giants at Rangers 3.1/8
CBS CSI: Miami 2.6/7 9.86
ABC Brothers & Sisters 2.3/6 8.16

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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