ABC is Most-Watched Network on Opening Monday Of November Sweep

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC Ranks No. 1 on Monday in Total Viewers for the 7th Week in a Row, Drawing the Net’s Largest Monday Audience in a Sweeps Period in 3 Years

Celebrating its 200th Episode, “Dancing with the Stars” is Monday’s Most-Watched Show and Leads CBS’ Comedy Block in Total Viewers and Adults 18-49

ABC’s “Castle” Outdraws CBS’ “Hawaii Five-0” in Viewers for the 3rd Straight Week

Monday Night (8:00-11:00 p.m.)

Standing as the most-watched Net on the opening Monday of the November sweep, ABC ranked No. 1 on the night in Total Viewers for the 7th week in a row, topping CBS by 6.4 million viewers (17.0 million vs. 10.6 million).  In fact, ABC attracted its largest Monday audience during any sweeps period in nearly 3 years – since 11/19/07. 

  • Growing its Monday results year to year for the 7th consecutive week, ABC was up over the same night last season (11/2/09) by 2.7 million viewers (17.0 million vs. 14.3 million) and by 20% in Adults 18-49 (3.6/9 vs. 3.0/8).

“Dancing with the Stars” (8:00-10:00 p.m.)

Celebrating the show’s 200th episode, ABC’s “Dancing with the Stars” led its 2-hour time period in Total Viewers (19.6 million) for the 7th week running. “DWTS” defeated CBS’ original comedy block in Total Viewers (19.6 million vs. 10.6 million) and Adults 18-49 (4.0/10 vs. 3.9/10).

  • “DWTS” stood as Monday’s No.1 show in Total Viewers, Women 18-49 and Women 25-54 for the 7th week in a row.

  • “DWTS” improved substantially over its year-ago telecast for the 7th straight week, up by 2.9 million viewers (19.6 million vs. 16.7 million) and by 18% among Adults 18-49 (4.0/10 vs. 3.4/8).

“Castle” (10:00-11:00 p.m.)

Ranking as the top scripted program in the 10 o’clock hour, ABC’s “Castle” outdrew CBS’ high-profile reboot, “Hawaii Five-0,” in Total Viewers (+11% – 11.8 million vs. 10.6 million) for the 3rd straight week. In addition, “Castle” beat the CBS drama for the 4th consecutive week across all key Women demographics: W18-34/W18-49/W25-54.

  • Building on its performance on the same night last year for the 7th time in 7 weeks this season , “Castle” is up over its year-ago telecast by 2.4 million viewers (11.8 million vs. 9.4 million) and by 17% in Adults 18-49 (2.8/7 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/1/10.

blog comments powered by Disqus