via press release:
Disney Channel is TV’s No. 1 Network in Total Day
for the 6th Consecutive Month Among Tweens 9-14
Ranks No. 1 in Prime for the 68th Consecutive Month Among Kids 6-11
and for the 66th Straight Month Among Tweens 9-14
Delivers TV’s Top 5 Series Among Kids 6-11 and the Top 3 Among Tweens 9-14
“Phineas and Ferb” and “Fish Hooks” Are TV’s Top 2 Animated Series in Key Kids
Disney Channel (October 2010)
Home to TV’s Top 3 series with “Good Luck Charlie,” “Sonny With A Chance” and “The Suite Life on Deck,” and the Top 2 animated TV series with “Phineas and Ferb” and “Fish Hooks,” Disney Channel ranked No. 1 in Total Day for the 6th consecutive month among Tweens 9-14 (468,000/1.9 rating), topping runner-up Nickelodeon by 8% (vs. 432,000).
Disney Channel reigned supreme once again in Prime, standing as TV’s No. 1 network on a monthly basis for the 68th consecutive month among Kids 6-11 (1.05 million/4.2 rating) and for the 66th straight month among Tweens 9-14 (874,000/3.6 rating).
- In Kids 6-11, Disney Channel delivered TV’s Top 5 series, including the Top 2 animated series:
- In Tweens 9-14, Disney Channel held TV’s Top 3 series and the Top 2 animated series:
- In Kids 2-5, a perennial favorite among Kids 2-5, Playhouse Disney’s “Mickey Mouse Clubhouse” ranked No. 8 among preschool series in the target demo (541,000/3.2 rating).
Source: Nielsen Media Research, October 10: 9/27/10-10/31/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data, sorted by 000s, then rating; Kid 2-5 series ranks based on all play average, sorted by 000s, then rating