Disney Channel Nets its 20th Consecutive Weekly Win in Total Day in Tweens 9-14

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via press release:

Disney Channel Stands as TV’s No. 1 Network in Total Day

for the 20th Consecutive Week Among Tweens 9-14

Friday’s “Wizards of Waverly Place” and “Phineas and Ferb” Are

TV’s Top 2 Telecasts for the Week Among Tweens 9-14

Saturday’s “Mickey Mouse Clubhouse” Telecast is the Series’ Most-Watched Telecast in Nearly 1 Year in Total Viewers and in Almost 8 Months in Kids 2-5

For the 5th Consecutive Week, a “Mickey Mouse Clubhouse” Ranks as

TV’s No. 1 Weekend Preschool Telecast Among Target Kids 2-5 Demo

Disney Channel: Weekly Highlights

Securing TV’s Top 5 telecasts, and 8 of the Top 9 overall, Disney Channel stood as TV’s No. 1 in Total Day for the 20th consecutive week among Tweens 9-14 (489,000/2.0 rating). In Prime, the channel delivered its 287th consecutive weekly win among Kids 6-11 (940,000/3.8 rating) and ranked No. 1 for the 284th time in the previous 287 weeks among Tweens 9-14 (814,000/3.3 rating).

  • Disney Channel held TV’s Top 5 telecasts among Tweens 9-14: “Wizards of Waverly Place” (No. 1 – 1.19 million/4.9 rating, Fri., 10:00 – 10:30 p.m.), Phineas and Ferb – Late Night” (No. 2T –  1.11 million/4.6 rating, Fri., 11:00 – 11:30 p.m.), “Wizards of Waverly Place” (No. 2T – 1.11 million/4.6 rating, Sun., 11:00 a.m. – 12:00 p.m.),  “Wizards of Waverly Place” (No. 4 –  1.10 million/4.5 rating, Fri., 10:30 – 11:00 p.m.) and “The Suite Life on Deck” (No. 5 –  1.06 million/4.4 rating, Fri., 9:30 – 10:00 p.m.).
  • The week’s No. 1 weekend preschool TV telecast among Kids 2-5, Saturday’sMickey Mouse Clubhouse” (8:30 – 8:55 a.m.) was the series’ most-watched telecast in nearly 1 year in Total Viewers (2.70 million – since 11/14/09) and in almost 8 months among Kids 2-5 (936,000/5.6 rating – since 3/6/10).

o   This marked the 5th consecutive week a “Mickey Mouse Clubhouse” telecast was the week’s No. 1 weekend preschool TV telecast among Kids 2-5.

  • For the 3rd consecutive week both “Mickey Mouse Clubhouse” (No. 7 – 553,000/3.3 rating) and “Handy Manny” (No. 10 – 462,000/2.7 rating) ranked among TV’s Top 10 regularly-scheduled preschool series among Kids 2-5.

Source:  Nielsen Media Research (Live + Same Day, 10/25/10-10/31/10, U.S. ratings).  Rankings based on 000s, then US rating.

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