HLN's Star Dims, As Its Ratings Fall Further Than CNN's In October

Categories: Cable News Ratings

Written By

November 2nd, 2010

HLN (formerly Headline News) was being talked about last year as the ascendant star among Time Warner's cable news duo, but compared to October, 2009, its October, 2010 ratings have fallen more sharply than "Big Brother" CNN's.

HLN was down 35% in the cable news target adults 25-54 demo during primetime, and down 26% during the entire viewing day. HLN's average viewership fell 27% during primetime and 19% during the entire viewing day.

P2+ P25-54
AA(000) AA(000)
Oct '10 Oct '09 %Diff Oct '10 Oct '09 %Diff
Total Day 06:00A - 06:00A
CNN 410 479 -14% 121 141 -14%
HLN 245 303 -19% 107 144 -26%
Primetime  08:00P - 11:00P
CNN 561 664 -16% 164 186 -12%
HLN 375 513 -27% 120 185 -35%

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Oct 2009 : 09/28/2009 - 10/25/2009
Oct 2010 : 09/27/2010 - 10/31/2010

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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