Parker / Spitzer October Ratings Well Below Campbell Brown’s From Last Year

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CNN’s new 8pm show Parker / Spitzer had October ratings well below those of Campbell Brown, the show it replaced, from the same month a year ago.

Excluding the night of the Chilean miner rescue (10/13, on which PS didn’t air), Parker / Spitzer was down 25% in the cable news target adults 25-54 demo, and down 34% in average viewership compared to Campbell Brown’s October last year.

If you include the ratings from 10/13 (which you may see in the monthly averages noted elsewhere), PS still fell 10% in adults 25-54, and 22% in average viewership.

P 2+ P 25-54
Dates Program (000s) (000s)
09/28/09-10/25/09 CAMPBELL BROWN 648 161
09/27/10-10/31/10 PARKER SPITZER 506 145
% difference: -22% -10%
P 2+ P 25-54
Dates Program (000s) (000s)
09/28/09-10/25/09 CAMPBELL BROWN 648 161
* 09/27/10-10/31/10 PARKER SPITZER 428 121
% difference: -34% -25%


*Excludes 10/13/10, Chilean miner rescue night. PS did not air.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

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