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TV Ratings Monday: CBS Rises; Chuck Up; Hawaii Five-0 Up, Beats Castle With Adults 18-49

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November 2nd, 2010

Scoreboard FOX CBS ABC NBC Uni CW
Adults 18-49: rating/Share 3.9ish 3.6/9 3.6/9 2.0/5 1.6/4 1.0/3
Adults 18-34: Rating/Share   2.5/7 2.4/7 1.8/5 1.7/5 1.4/4
Total Viewers (million)   10.589 17.021 5.400 3.688 2.017

We now have dedicated show pages for all broadcast network shows (including Chuck, of course) with the most recent Renew/Cancel report,  latest news/info and links to episodic videos.

Due to the nature of live sports programming the ratings for NBC  Fox ( World Series) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Update: Time zone adjusted numbers for the World Series are in and will place Fox on top with adults 18-49 for the night:

Monday’s MLB World Series GAME 5 (SF GIANTS at TEXAS RANGERS) aired from 7:53p-10:41p and drew a 4.2 among Adults 18-49 and 14.9 Total Viewers. Last night’s game was up +5% in the demo and up +13% in Total Viewers from the non-Yankees World Series Game 5 two years ago (4.0 with 13.2 million total viewers on 10/27/08.

Because the game did not air exclusively in prime time (started 7 minutes early and ended 19 minutes before 11pm), it will be a bit lower than a 4.2, but probably at least a 3.9 for the night with adults 18-49.  The last "Non Yankees"  World Series game was 2008, and that series was the lowest-rated ever.

Chuck was up 0.1 with adults 18-49 last night to a 2.0 rating.  The Women of SNL special was on par with last week's ratings for The Event at 9pm and well above Chase's ratings at 10pm (2.1 adults 18-49 rating vs. a 1.3).

Hawaii Five-0 was up 0.2 with adults 18-49 from last week to a 3.0 rating, bettering Castle's 2.8 rating with adults 18-49, though Castle was ahead in total viewers.  Dancing with the Stars dropped 0.3 from last week with adults 18-49 to a 4.0 rating between 8p-10p.

Other than Mike & Molly which was down 0.1 from last week, CBS's entire lineup saw week to week gains with How I Met Your Mother up 0.5 to a 3.7 adults 18-49 rating, Rules of Engagement up 0.4 to a 3.4 adults 18-49 rating and Two and a Half Men up 0.3 to a 4.7 rating with adults 18-49.

The CW had its most watched Monday night of the season  averaging 2.02 million viewers from 8-10 pm, with season highs in viewers for 90210 of the season (2.05 million) and the second most watched Gossip Girl (1.98 million). Gossip Girl was steady week to week with women 18-34 (2.2 rating) and 90210 scored a 1.8 rating in that demographic.

I've heard from a few people about local preemptions due to local election coverage, not sure how much, if any, impact that will have on the final numbers.

Broadcast primetime  ratings for Monday, November 1, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Dancing With the Stars 3.8/10 18.90
CBS How I Met Your Mother 3.7/10 9.00
FOX World Series Game 5: Giants at Rangers 3.1/8 11.31
NBC Chuck 2.0/5 5.46
CW 90210 1.0/3 2.06
8:30 CBS Rules of Engagement 3.4/9 8.84
9:00 CBS Two and a Half Men 4.7/11 13.62
ABC Dancing with the Stars 4.1/10 20.37
FOX World Series Game 5: Giants at Rangers 3.4/8 11.90
NBC The Women of SNL 2.0/5 5.19
CW Gossip Girl 1.0/2 1.98
9:30 CBS Mike & Molly 3.6/9 10.89
10:00 CBS Hawaii Five-0 3.0/8 10.59
ABC Castle 2.8/7 11.80
NBC The Women of SNL 2.1/5 5.56

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via NBC press note:

In Late-Night Metered Markets Monday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.7/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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