World Series TV Viewership Is 2nd Worst In History; Plus Our Readers Guesses

Categories: TV Ratings Reference,TV Sports Ratings & News

Written By

November 2nd, 2010

First of all, Go Giants! Parade tomorrow!

Sadly, Fox had little to cheer about in terms of 2010 World Series ratings. At an average of 14.3 million viewers they drew the second lowest average viewership in World Series history, ahead of only the rain plagued 2008 series.

We asked our readers to guess the average viewership of a 5 game series, and they did reasonably well, with 14-14.9 million being the third most guessed range. Certainly better than my, way too high, guess of 16 million viewers.


World Series Ratings Data, 1968-2009:

Year Net #Telecasts rating Share Homes Viewers Teams
2010 FOX 5 8.4 14 14,300,000 San Francisco Giants/Texas Rangers
2009 FOX 6 11.7 19 19,400,000 New York Yankees / Philadelphia Phillies
2008 FOX 5* 8.4 14 13,635,000 Tampa Bay Rays/Philadelphia Phillies
2007 FOX 4 10.6 18 11,994,000 17,123,000 Boston Red Sox / Colorado Rockies
2006 FOX 5 10.1 17 11,282,000 15,812,000 St. Louis Cardinals /Detroit Tigers
2005 FOX 4 11.1 19 12,272,000 17,162,000 Chicago White Sox/Houston Astros
2004 FOX 4 15.8 26 17,270,000 25,390,000 Boston Red Sox/St. Louis Cardinals
2003 FOX 6 12.8 22 13,834,000 20,142,000 Florida Marlins / NY Yankees
2002 FOX 7 11.9 20 12,645,000 19,261,000 Anahiem Angels/San Francisco Giants
2001 FOX 7 15.7 26 16,519,000 24,528,000 Arizona Diamnondbacks / NY Yankees
2000 FOX 5 12.4 21 12,657,000 18,081,000 NY Yankees / NY Mets
1999 NBC 4 16.0 26 16,105,000 23,731,000 NY Yankees / Atlanta Braves
1998 FOX 4 14.1 24 14,050,000 20,340,000 NY Yankees / San Diego Padres
1997 NBC 7 16.7 29 16,410,000 24,790,000 Florida Marlins / Cleveland Indians
1996 FOX 6 17.4 29 16,890,000 25,220,000 NY Yankees / Atlanta Braves
1995 ABC 6 19.5 33 18,710,000 28,970,000 Atlanta Braves / Cleveland Indians
1994 Baseball Strike
1993 CBS 6 17.3 30 16,330,000 24,700,000 Toronto Blue Jays / Philadelphia Phillies
1992 CBS 6 20.2 34 18,820,000 30,010,000 Toronto Blue Jays / Atlanta Braves
1991 CBS 7 24.0 39 22,060,000 35,680,000 Minnesota Twins / Atlanta Braves
1990 CBS 4 20.8 36 19,320,000 30,240,000 Cincinnati Reds / Oakland Athletics
1989 ABC 4 16.4 29 15,090,000 24,550,000 Oakland Athletics / San Francisco Giants
1988 NBC 5 23.9 39 21,610,000 34,490,000 Los Angeles Dodgers / Oakland Athletics
1987 ABC 7 24.0 41 21,230,000 35,340,000 Minnesota Twins / St. Louis Cardinals
1986 NBC 7 28.6 46 23,640,000 36,370,000 New York Mets / Boston Red Sox
1985 ABC 7 25.3 39 21,740,000 34,510,000 Kansas City Royals / St. Louis Cardinals
1984 NBC 5 22.9 40 19,270,000 28,010,000 Detroit Tigers / San Diego Padres
1983 ABC 5 23.3 41 19,570,000 29,540,000 Baltimore Orioles / Philadelphia Phillies
1982 NBC 7 27.9 49 23,370,000 38,070,000 St. Louis Cardinals / Milwaukee Brewers
1981 ABC 6 30.0 49 24,480,000 41,370,000 Los Angeles Dodgers / NY Yankees
1980 NBC 6 32.8 56 25,380,000 42,300,000 Philadelphia Phillies / Kansas City Royals
1979 ABC 7 28.5 50 21,730,000 37,960,000 Pittsburgh Pirates / Baltimore Orioles
1978 NBC 6 32.8 56 24,450,000 44,278,950 NY Yankees / Los Angeles Dodgers
1977 ABC 6 29.8 53 21,720,000 37,150,000 NY Yankees / Los Angeles Dodgers
1976 NBC 4 27.5 48 19,580,000 34,720,000 Cincinnati Reds / NY Yankees
1975 NBC 7 28.7 52 19,980,000 35,960,000 Cincinnati Reds / Boston Red Sox
1974 NBC 5 25.6 46 17,540,000 29,080,000 Oakland Athletics / Los Angeles Dodgers
1973 NBC 7 30.7 57 20,320,000 34,750,000 Oakland Athletics / NY Mets
1972 NBC 7 27.5 58 NA NA Oakland Athletics / Cincinnati Reds
1971 NBC 7 24.2 59 NA NA Pittsburgh Pirates / Baltimore Orioles
1970 NBC 5 19.4 53 NA NA Baltimore Orioles / Cincinnati Reds
1969 NBC 5 22.4 58 NA NA NY Mets / Baltimore Orioles
1968 NBC 7 22.8 57 NA NA Detroit Tigers / St. Louis Cardinals

*While there were six telecasts for the 2008 series, there were only five games. The sixth telecast was the completion of game five which was suspended due to rain.

**Of course average viewership means nothing to advertising revenue, but like most historical ratings data, we lack historical demo group ratings for comparison. The 2009 series averaged a 6.2 adults 18-49 rating, while the 2008 series averaged just a 4.4 rating.

Copyright © 2009 The Nielsen Company. All Rights Reserved.

 
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