via press release:
ABC FAMILY KICKS OFF FAN SCAVENGER HUNT ONLINE TO SUPPORT NETWORK’S HIT ORIGINAL SERIES “PRETTY LITTLE LIARS”
“Pretty Little Liars Secret Seekers’” Grand Prize Winner to Receive
VIP Sneak Peek Screening of January 3 Mid-Season Premiere
Burbank, CA (November 3, 2010) – ABC Family has set the stage to allow fans to participate in the mystery of the network’s hit original hit series, “Pretty Little Liars,” with the “Pretty Little Liars Secret Seekers” online scavenger hunt game. “Pretty Little Liars Secret Seekers,” which began Monday, November 1, allows fans of the series the opportunity to compete for a special VIP sneak peek screening of the January 3rd premiere in their hometown.
The seven-week long “Pretty Little Liars Secret Seekers” online scavenger hunt will send fans around the internet to get clues to solve a series-themed mystery. The omnipresent “A” from “Pretty Little Liars” will be hacking into www.ABCFamily.com/secrets, the “Pretty Little Liars” official Facebook Fan Page and the Pretty Little Liars Insiders Text Campaign to tell fans what they need to do each week. At the end of the seven weeks, the first person to solve the mystery, and then e-mail “A” to let her know, will win a VIP sneak peek screening of the mid-season premiere of “Pretty Little Liars” in their own hometown with up to 10 of their friends. While there will only be one grand prize winner, fans who play through the last mission will get a special treat from “A.” Fans can go to www.ABCFamily.com/secrets for details and full rules.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships – told with a mix of diversity, dysfunction, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas!" ABC Family. A New Kind of Family.